Things2do and Majhi Vasundhara has launched a city-wide cleanup movement in the city of Mumbai named Apni Mumbai Swachh Mumbai. The initiative is aimed at bringing in the top 10 cleanest cities of India. Majhi Vasundhara Abhiyan is an initiative under the Department of Environment and Climate Change, GOM, that works for various causes of sustainable development and climate change. The initiative brings in both local and global corporate entities under one forum, enabling them to be a part of these sustainable changes.
The Mumbai Festival has been launched by the Maharashtra Tourism department and Things2do. It has been actively working towards a sustainable city by cleaning localities with artwork installations. There are more than 500 volunteers across the city behind its huge success. Apni Mumbai Swachh Mumbai started on February 7, 2021, across various locations such as Poisar Slum (Kandivali East6), Kharghar pond (Navi Mumbai), Juhu Koliwada beach, Airoli Mangroves (Navi Mumbai), Reti Bunder (Mahim West), Mithi River (Mahim), and Picnic Point (Aarey Colony).
Shri Aditya Thackeray, Hon’ble Minister for Tourism and Environment, Maharashtra commented, “Things2do and Majhi Vasundhara joined hands to launch a city-wide clean-up movement under #TheMumbaiFestival with 500+ Mumbaikars participating across Mumbai. So happy to see so many citizens step out on a Sunday to clean our beaches. Now let’s do our bit by not littering.”
On initiating the movement, Amit Tripathi, Managing Director at Things2do said, “It gives us a great feeling of pride and happiness to connect with a huge number of Mumbaikars with an aim towards transforming our city that we truly love. The Mumbai Festival not just intends to give people the best experiences but also bring everyone together and celebrate their love for their city by being more responsible and taking individual accountability. We at Things2do will be organizing the clean-up and beautification drive on a monthly basis to sustain this initiative and achieve a larger objective for the city.”