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Zee Live’s Arth – A Culture Fest all set to host its Season 3 finale

Shreoshree Chakrabarty March 16, 2021
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Zee Live’s one-of-a-kind cultural festival, Arth – A Culture Fest is all set to begin its highly-anticipated Season 3 finale, with an aim to rediscover, reconnect and revisit the different narratives connected with India and its culture. The upcoming fest will feature a host of riveting discussions around topics of national importance, after the extremely successful Kolkata chapter, while deep-diving into the rich Indian heritage and culture on 19th-20th March. Enabling the audience to enjoy sessions helmed by eminent personalities right from the comfort of their homes, the two-day event will be live-streamed on the Facebook and YouTube channels of Zee News & Arth-A Culture Fest. To become a part of this exhilarating event, audiences can register online at https://www.arthlive.in.

The cultural festival is built across multiple themes and it will touch upon topics that are of extreme relevance for the entire nation. The effects of COVID-19 and its impact on the economy will be highlighted in these riveting knowledge-sharing discussions, and in addition to that it will also shed light on medical professionals who will share their experience on being frontline warriors in these testing times, Farmer protests and India’s agriculture policy explained, the new education policy and the culture of Indian families and its relevance during the pandemic. Gracing these sessions will be various dignitaries including Honourable Minister of Railways and Minister of Commerce & Industry –Shri Piyush Goyal, Honourable Minister of Road Transport & Highways and Micro, Small & Medium Enterprises- Shri Nitin Gadkari, Director, AIIMS – Dr. Randeep Guleria and other noted personalities like Sudha Murty, Ustad Amjad Ali Khan, Sri Sri Ravi Shankar, Ashutosh Gowariker, Sonu Sood, Pandit Birju Maharaj, Rakeysh Omprakash Mehra who shall share their point of view.

Speaking about the festival, Shreyasi Goenka, Founder, Arth – A Culture Fest and Co-Director, Saat Saath Arts Foundation said, “After an immensely successful Kolkata edition, we are delighted to present Arth National Edition. With Arth- A Culture Fest, we aim to keep the dialogue between tradition and modernity alive with respect to our culture, arts and literature in a manner that is collectively interesting, informative, and also enriching. Hosting this event on a digital realm allows us to transcend all geographical barriers and have a resounding impact on those who join us. We are looking forward to reaching audiences spread across the world through this edition as we present engaging panel discussions, carefully designed keeping in mind the current scenario in the country. Arth – A Culture Fest boasts of a stellar line-up of dignitaries and personalities sharing their thoughts on subjects that the nation has been discussing.”

Sudhir Chaudhary, Editor-in-Chief & CEO, ZEE News, WION, ZEE Business & ZEE 24 Taas, “Being associated with a culture fest of this magnitude and stature is an immensely proud feeling for me. Thanks to the biggest names, across industries supporting us, we have been able to promote India’s rich culture and heritage through Arth – A Culture Fest and take it to new heights. The audience can surely expect a host of intriguing and engaging conversations and discussions on prevalent subjects that affect us all.”

Swaroop Banerjee, Chief Operating Officer & Business Head, ZEE Live added, “Arth, through its previous editions, brought forward different narratives of Indian history and culture evolving throughout the years.  Successfully carving its way forward, the culture festival once again brings another chapter of the third edition. With a successful Kolkata Chapter of Arth under our belt, we are excited to bring a national edition to our audience with an amazing line-up of sessions and personalities right to the comforts of their homes.”

Sharing his thoughts, Vikram Sampath, Festival Director, Arth – A Culture Fest, Author and Historian said, “Our lives have transformed significantly since the outbreak of the pandemic. Even as we sorely miss the vibrant and enthusiastic crowds in New Delhi gathering in large numbers at our aesthetically done venue, we have tried to make the best of what the digital platform has to offer. A wide and eclectic range of themes of topical interest have been curated and celebrated artists, speakers and scholars are gracing the ARTH virtual stage this year. Our endeavour to rediscover our roots continues unabated despite these limitations and I am sure that the presence of such eminent names would enthuse our audiences who can partake of this cultural feast from the comfortable confines of their homes in larger numbers than the on-ground event.”

Kolkata Edition, i.e., the third edition of Arth-A Culture Fest witnessed eminent speakers such as  Ila Arun, Honourable Governor Jagdeep Dhankhar, Irshad Kamil, Smriti Irani,  Imtiaz Ali, Dilip Ghosh, Bhaichung Bhutia, Harshavardhan Neotia, Swapan Dasgupta and many more, discussing topics such as the undying passion for cinema, politics, culture to the never-ending love affair with sports.

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