Lux Cozi unveils Cozi Micro Modal campaign featuring Varun Dhawan
Innerwear brand Lux Cozi has rolled out a new digital campaign introducing Cozi Micro Modal, the latest addition to the Cozi luxury collection. Featuring brand...
Flipkart settles the Ugadi vs Yugadi debate with festive deals for everyone
Flipkart has launched a new campaign around the harvest festival of Ugadi, celebrated across Andhra Pradesh, Telangana and Karnataka. Tapping into the familiar debate...
Bajaj Electricals Acquires Morphy Richards Brand Rights in India and Neighbouring Markets for ₹141.4 Crores
Bajaj Electricals Limited announced the signing of a definitive agreement to acquire the intellectual property and brand rights of Morphy Richards in India and select...
CoinSwitch Launches DigiVault, a Secure Crypto Custody Solution
CoinSwitch, India’s largest crypto investment and trading platform, today announced the launch of a crypto custody solution, DigiVault, purpose-built for...
Applause Entertainment & Story TV To Kickstart a New Age For Microdramas
Content and IP creation giant Applause Entertainment, a venture of the Aditya Birla Group, and Story TV, India’s leading microdrama platform, have announced an...
UNIQLO India Announces Cricketer Jasprit Bumrah as the New Brand Endorser
Global apparel retailer UNIQLO today announces Indian cricket icon Jasprit Bumrah as its brand endorser in India. The partnership kicks off with the launch of a new...
Wellbeing Nutrition Partners with Malavika Mohanan
Wellbeing Nutrition has announced the acclaimed actor Malavika Mohanan as the brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione...
BHIM Payments App Announces MS Dhoni as Brand Ambassador
NPCI BHIM Services Limited (NBSL) today announced the appointment of World Cup–winning former Captain of the Indian Cricket Team, Mahendra Singh Dhoni as the Brand...
Prime Video and Hrithik Roshan’s HRX Films Expand their Creative Collaboration; for Mess, A Comedy Film
Prime Video, India’s most-loved entertainment destination, today announced its upcoming Prime Original movie, Mess. This comedy marks the second collaboration...
Sanjay Kapoor on working with Prakash Jha in Amazon MX Player’s Sankalp
Amazon MX Player, India’s leading free, premium, ad-supported video streaming service, recently launched Sankalp, an intriguing socio-political thriller that also...
