Choudhury Rajeshwari

Future of marketing with emergence of tech and AI interface

Future of marketing with emergence of tech and AI interface

In a blooming world of technology, the thriving contestant is GAI (Generative Artificial Intelligence), followed by VR (Virtual Reality) and neuromarketing. These...

Interview of Priyanka Jain, Founder & Director, Snow World Entertainment

As women, we always have to balance responsibilities: Priyanka Jain, Founder & Director, Snow World Entertainment

Snowworld Entertainment has risen to a commanding position, boasting an estimated valuation of approximately 2000 crores. This remarkable ascent firmly establishes the...

25% of our work would be delivered using AI in the next 12 to 18 months- Harsha Razdan, CEO South Asia, dentsu

25% of our work would be delivered using AI in the next 12 to 18 months: Harsha Razdan, CEO South Asia, dentsu

The past two years weren’t as smooth for the Japanese headquartered agency network, Dentsu India. All senior executives’ exits turned the agency and its...

Now we see men welcoming fine jewellery as a statement of their style- Harshna Pasari, Head of Marketing, Bluestone

“Now we see men welcoming fine jewellery as a style statement”: Harshna Pasari, Head of Marketing, BlueStone

Revolutionizing the jewelry space, BlueStone has created an endless aisle online with experiential stores offline, delivering a seamless omnichannel journey for...

Interview of Deepti Karthik, Fractional Chief Marketing Officer, Sleepyhead

Our goal is to outpace the industry’s average growth rate: Deepti Karthik, Fractional Chief Marketing Officer, Sleepyhead

Sleepyhead’s latest campaign tells us to be our own selves in our homes because #HomesDon’tJudge. Pioneering an unconventional approach towards brand...

Interview of Moneka Khurana MMA Global India

We introduced new categories for SMARTIES 2023, ranging from digital to media: Moneka Khurana, Country Head & Board Member, MMA Global – India

MMA India is about to kickstart its latest edition of SMARTIES 2023, the world’s first marketing award recognizing innovation in the local market, regional and global...

Interview of Supreet K Singh, Co-Founder, Safecity

Educating girls can’t end gender-based violence. For that, we need to educate boys and make them learn the meaning of consent: Supreet K Singh, Co-Founder, Safecity

Safecity’s primary goal is to establish a society where women and children feel secure and confident when moving through public spaces. Safecity serves as a...

Yuvaa is the intersection of what is important and what is interesting to make an impact: Nikhil Taneja, Co-Founder of Yuvaa

Yuvaa is the intersection of what is important and what is interesting to make an impact: Nikhil Taneja, Co-Founder of Yuvaa

In 2018, when Yuvaa joined the crowd with subjects like women’s rights, and mental wellness, people didn’t seem to connect with them. Things might not have...

Radio Journalism: Tackling News Delivery in the Digital Age

What is Radio Journalism? The practice of producing stories and delivering them to the audience through one of the oldest and most enduring mediums, that is Radio. We...

Is X Factor Missing In ‘X’? The Rebranding Tale

Is X Factor Missing In ‘X’? The Rebranding Tale

In an ever-evolving world, how does it feel to be inclusive? This was precisely my thought when I learned about Twitter being rebranded to X by its owner Elon Musk. The...