Ashok Leyland Launches ‘Dream Drive’ to Celebrate 75th Anniversary

Ashok Leyland has started the ‘Dream Drive’ as part of its 75th-anniversary celebrations, with 10 vehicles traveling across India to various cities and dealerships. The drive aims to engage with customers and gather insights from the commercial vehicle ecosystem.

Ashok Leyland’s ‘Dream Drive’ Reflects Commitment to India’s Economic Development

Ashok Leyland, the Indian commercial vehicle manufacturer, has embarked on a momentous ‘Dream Drive’ as part of its 75th-anniversary celebrations. This unique initiative showcases the company’s enduring relationship with the nation, reflecting its commitment to India’s economic development.

The ‘Dream Drive’ is more than a celebratory journey; it represents Ashok Leyland’s ambition to shape the future of the commercial vehicle industry and support India’s ongoing progress. By traveling through various cities and visiting dealerships, the company aims to engage with its extensive network and establish a direct connection with valued customers. This interaction will provide valuable insights from years of experience in the commercial vehicle ecosystem, enabling Ashok Leyland to further improve its products and services.

Dheeraj Hinduja, Executive Chairman of Ashok Leyland, underscored the significance of this commemorative drive. He emphasized that throughout the company’s 75-year journey, it has consistently aligned with India’s development, and the ‘Dream Drive’ symbolizes a renewed commitment to contribute to the nation’s economic growth in the years to come.

Furthermore, Shenu Agarwal, the MD and CEO of Ashok Leyland, expressed gratitude to all customers, employees, and partners who have played a pivotal role in the company’s success. The ‘Dream Drive’ provides a unique opportunity for Ashok Leyland to personally connect with them and extend heartfelt appreciation for their unwavering support and contributions to nation-building.

As a market leader in the commercial vehicle industry, Ashok Leyland’s commitment to innovation, quality, and customer satisfaction has been exemplified over the years. This ‘Dream Drive’ not only showcases their achievements but also highlights their determination to continue driving India’s progress forward.

Overall, Ashok Leyland’s ‘Dream Drive’ is a symbolic journey that reflects the company’s deep-rooted commitment to India and its people. By engaging with customers and leveraging their experience, Ashok Leyland aims to maintain its position as an industry leader, contributing to the country’s economic development and shaping the future of the commercial vehicle sector.

Ashok Leyland embarks on ‘Dream Drive’ to mark 75th Anniversary Celebrations

Ashok Leyland, the Indian flagship of the Hinduja Group and country’s leading commercial vehicle manufacturer commenced the ‘Dream Drive’ from Bengaluru as part of its momentous 75th-year anniversary celebrations. The drive, which was kicked off yesterday, is an expedition to various cities and dealerships across India, culminating at the company’s manufacturing plants across the nation. 10 vehicles will be traversing the length and breadth of the country on five different routes.

Starting from Bengaluru, Mumbai, Leh, Kolkata, and Dibrugarh, the drive will travel through key locations around the country. The Bengaluru to Ennore drive was flagged off today and the other four ‘Dream Drives’ – Mumbai to Alwar, Leh to Pantnagar, Kolkata to Hosur, and Dibrugarh to Bhandara will follow in quick succession. The drive aims to celebrate the company’s enduring relationship with the nation in many dimensions.

Along the way, Ashok Leyland will engage with its extensive network of dealerships, a direct connection with its valued customers and gather insights from the years of experience of the Commercial Vehicle ecosystem.

Dheeraj Hinduja, Executive Chairman, Ashok Leyland said, “Today, as we embark on the ‘Dream Drive’ to mark the momentous 75th Year Anniversary Celebrations of Ashok Leyland, we reflect upon the journey that has run parallel to the development of our Nation. The ‘Dream Drive’ represents our renewed pledge to further shape the future of the CV Industry to support India’s economic development for years to come”.

Mr. Shenu Agarwal, MD and CEO, Ashok Leyland said, “As we commemorate our 75th anniversary, we are grateful to all of our customers, employees, and partners who have been an integral part of our journey. The ‘Dream Drive’ is a unique opportunity for us to connect with them personally, and express our gratitude for their unwavering support, and association for seven and a half decades of nation-building.”