After the nationwide lockdown, there has been a Bollywood preview of Khali Peeli held. It was presented at the Supermoon Drive-In, presented by ŠKODA and an initiative by Zee Studios and Zee Live. The drive was first of its own kind and backed by PHD Media.
Proper safety precautions were taken for the event such as a contact-free ticket system, F&B arrangements, etc. The first row of the SUV category and the first two rows of were of the Sedan category were reserved only for ŠKODA cars.
Head of Product and Marketing of ŠKODA AUTO, Tarun Jha, spoke on the campaign saying, “Our whole objective as part of this campaign was to provide a space for people to come out of their homes while maintaining safety norms and social distancing. Being the highest selling car in our portfolio, as well as a family car, there was no better model to showcase than the RAPID for this family-oriented event. It was especially appropriate because we were promoting the automatic version of the RAPID TSI through our campaign. The overall response was absolutely phenomenal. Not only did we succeed in executing this outstanding event superbly, but it was also a special pleasure to enable families to enjoy an outdoor experience after 6 months at home. In light of the pandemic, drive-ins seem to be a very feasible opportunity for people to enjoy the big screen experience without flouting social distancing norms. All in all, we are delighted with the results and look forward to pushing the envelope even further with more such campaigns!”
On being instrumental in cracking the sponsorship deal with ZEE, MonazTodywalla, CEO of PHD Media India, said “We were excited at the prospect of bringing such a one-of-a-kind experience to movie buffs alongside ŠKODA. The entire process and the response to the final event has been such a fulfilling experience for all of us involved. Ensuring and amplifying brand visibility, understanding logistical requirements for the event and collaborating with ZEE Live and ZEE Studios to make the ŠKODA Presents Supermoon Drive-In event a seamless success was altogether an incredible endeavour. We are looking forward to more such productive collaborations.”
Commenting on the success of the event, Swaroop Banerjee, COO & Business Head of ZEE Live said, “After 6 long months, it felt incredible to witness so many people coming to attend this live event. Even in practical terms, the experience was seamless, with hygiene and sanitation facilities in place, and everyone maintaining sharp punctuality. The Gurugram audience deserves applause for the amazing response to the ŠKODA Presents Supermoon Drive-In ft. KhaaliPeeli.”
