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BMW India announces ‘BMW JOY Days’ campaign to convey best deals

Shreoshree Chakrabarty February 26, 2021

BMW India launches a new campaign for the brand- ‘BMW JOY Days’. All the best deals and offers on BMW products, aftersales, services and lifestyle accessories will be conveyed through this campaign, until 31 March 2021. Reflecting the brand’s renewed customer focus, the communication campaign will leverage traditional and digital media platforms across India.

The campaign ‘BMW JOY Days’ emphasizes the brand’s customer-centricity, positivity and its relentless focus on bringing ‘Joy’ to its customers. The unique relationship between the car, customers and the desire for ‘Sheer Driving Pleasure’ has been celebrated through this campaign. The best deals and offers on the fascinating range of BMW products, which is available for a limited time period, will be promoted through this campaign. The best time to buy BMW vehicles, accessories and lifestyle products can be evaluated by BMW customers and prospects and avail greater value on price, interest rates and depreciation benefits.

Mr. Vikram Pawah, President, BMW Group India said, “BMW has always cherished the relationship with its esteemed customers and has introduced innovative products and value-added services. BMW JOY Days campaign is geared-up to proactively reach out to our customers and prospects with the best value and ownership packages. We stand true to our promise of offering ‘Sheer Driving Pleasure’ at all times and this latest campaign reflects our undeterred commitment to bring Joy to our customers.”

Highlights of the BMW JOY Days campaign.

  • Effective Interest Rates start @ 4.99 %
  • Zero down payment option
  • Additional benefits up to INR 5 lakhs on purchase of select BMW vehicles
  • Up to 50% off on original BMW Accessories
  • No-cost EMI schemes on BMW Cruise Bikes and BMW Cruise M Bikes

BMW India commenced operations in 2007 January. A wide range of its activities includes a training centre in Gurgaon NCR, a parts warehouse in Mumbai and a manufacturing plant in Chennai and the development of a dealer organisation across major metropolitan centres of the country.


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