Honda Cars India has rolled out a fresh teaser – announcing the commencement of the bookings of the New Amaze, on its social media handles. Conceptualised by Taproot Dentsu, the creative agency from the house of dentsu India, the full-fledged campaign will go live with the launch of the car on August 18, 2021.
Honda Amaze has always been a symbol of status for upwardly moving aspirational Indian consumers. The car signifies the big move that the consumer makes as s/he moves up in life. And with the New Honda Amaze becoming even more premium, stylish and sophisticated, the brand decided to celebrate it with a whole new attitude.
The teaser video opens with a smashing track that shows a little girl curiously watching something. A glimpse of the new car travelling on a bridge across scenic vistas is shown. Further, a preview of a young woman twirling her hair with a big diamond ring on her finger is showcased. Following this, we see delicious shots of the ‘Shaandaar’ New Amaze. The visuals are complemented by a track with a heady concoction of melody and lyrics that shout out the announcement of a big arrival. The song ‘Chaa gaya, dekho chaa gaya’ is followed by a voice-over that says, ‘Waqt Aagaya hai Shaan se Chalne ka’. The Teaser ends with the message: ‘New Honda Amaze, Bookings Open’.
Have a look at the trailer.
Apart from the dentsu branded agencies, dentsu international’s presence in India comprises the global network brands iProspect, Carat, Isobar, Vizeum, Posterscope, MKTG, mcgarrybowen and Amnet. The network also includes the locally acquired brands WATConsult, Milestone Brandcom, Fountainhead MKTG, mcgarrybowen India, the Perfect Relations Group, SVG Columbus, Fractal Ink Design Studio Linked by Isobar and Merkle Sokrati.
Honda takes takes on challenges in developing new products and technologies while cherishing the dreams and passion of each associate to create exciting and fun products that will bring joy to many people.