India’s leading e-commerce platform for pre-owned vehicles, CARS24 has rolled out its latest digital film Dates or Best Rates Film. The film aims at creating awareness for the benefits of organized car buying and selling and how CARS24 is making the tedious and tiresome process of buying and selling cars convenient and hassle-free by taking it online.
The prank film is set in a traffic signal and features a cyclist with a megaphone driving across cars with an agenda in mind. He humorously persuades the car owners stationed at the signal to sell their cars in exchange for dates. The dramatic breaks and sound effects in the music further elevate the scene capturing honest reactions to the prank. And the final Voice Over- ‘With CARS24, You Will Never Have a Chance Of Being Pranked‘ brings the scene together delivering the essence of the film.
Commenting on the Dates or Best Rates Film, Nida Naushad, Head of Brand, CARS24, said, “At CARS24, we aim to showcase relatable scenarios and experiences of the everyday consumer and this set up of a traffic signal is extremely powerful and resonating. Also, Tamil Nadu is an important market for us and through this light-hearted fun film, we wanted to bring light to how CARS24 is transforming the Indian pre-owned car industry and it is time for everyone to reap the benefits of this transformation.”
Deepan Ramachandran, Founder, Mind Your Language! further adds, “Mind Your Language! helps national brands connect to South India. We identify relevant insights and cultural connections to create brand stories that strike an emotional chord with the South Indian consumer. In Tamil Nadu, there is a popular practice of exchanging scrap metal for dates. Thanks to a few comedy scenes in Tamil cinema, this fading custom has been preserved in the hearts of Tamilians. For CARS24, we gave this age-old custom a modern makeover and made it into a light-hearted and engaging film.”
The film is being promoted on CARS24’s social media platforms including Facebook, YouTube, Instagram and LinkedIn. Click here to watch the film.