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Escorts Ltd inks MoU with Manipal University, Jaipur

MediaInfoline May 7, 2019

Escorts Ltd signed a Memorandum of Understanding (MoU) with Manipal University Jaipur, a reputed institution that has redefined academic excellence in Rajasthan. Both Escorts and Manipal University Jaipur will work towards enhancing farming experience through digital solutions offered by an initiative of Escorts called the Digitrac mobile app.

Under this agreement, both the entities will focus on smart farming and agriculture monitoring using deep learning. While Escorts would provide data inputs, real testing environment and financial support, Manipal University will assist with laboratory space, design and development of the system, manpower and system testing. From monitoring the crop diseases to increasing their agricultural yields and productivity, the alliance is expected to help farmers in various ways.

Digitrac is India’s first online tractor and agri-service platform. It provides front-end farmer interface for agri-inputs and customized agri-information. From facilitating transparent purchase of farm equipment to receiving real time farming inputs and updates, this app empowers farmers in making informed decisions.

Speaking at the occasion, Mr. Neeraj Mehra, Chief Sales Officer, Escorts, said “Providing sustainable agriculture solutions to farmers is crucial. Escorts and Manipal University have joined hands to provide the farmers with the best of digital farming inputs and personalized agri recommendations. Digital farming has the potential to strengthen agri productivity leading to overall economic development of the country.”

Dr. G.K. Prabhu, President, Manipal University Jaipur said “We are extremely pleased to announce our collaboration with Escorts Group. Escorts has been a strong advocate for farmers benefit through mechanised agriculture. We are confident that together we will be successful in enabling farmers to make informed decisions through agriculture monitoring and smart farming inputs offered by us.”

Mr. Neeraj Mehra, Chief Sales Officer and Mr. Alok Yadav – Head Digital Cell from Escorts team and Dr. H. Ravishankar Kamath, Registrar, Manipal University Jaipur, Dr. G.L. Sharma, Director (SAMME), Dr. Ashish Malik, and Dr. Manoj Kumar Sharma from MUJ were present at the event. Initiation of the collaboration outlined by the MoU is expected to commence on 05 May 2019.


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