Hyundai Motor India Limited has announced Indian cricketer Hardik Pandya as its brand ambassador for Hyundai EXTER, a new SUV designed for young Indians who want to explore the outdoors.
Our Analysis and Commentary
Hardik Pandya Joins Hyundai as Brand Ambassador for EXTER: A Match Made in SUV Heaven
The announcement of Hardik Pandya as the brand ambassador for Hyundai’s new SUV, the EXTER, is a match made in heaven. As one of India’s brightest cricket stars, Pandya epitomizes the dynamic, energetic and vibrant lifestyle that the EXTER embodies.
Hyundai’s EXTER promises to deliver a vehicle that is not only stylish but also offers exceptional performance and value for money. With Pandya as its brand ambassador, the message of the EXTER’s incredible capabilities is sure to resonate with Gen Z consumers who seek adventure and outdoor expeditions.
While Pandya’s explosive batting and bowling skills on the cricket field have endeared him to fans across the world, his great family values and composure off the field are qualities that Hyundai sees as fitting perfectly with the essence of the EXTER SUV.
With Pandya’s considerable fan following and iconic stature as a leading young Indian sports personality, he represents the ideal individual to lead Hyundai’s brand campaign and connect with newer generations of consumers who want to explore the world beyond.
Hyundai’s choice of Pandya as brand ambassador is a shrewd decision that is sure to pay dividends for the company. His willingness to take calculated risks and capitalize on opportunities makes him a great fit to showcase the dynamic and smart capabilities of the EXTER SUV.
In conclusion, the partnership between Hardik Pandya and Hyundai brings together two great Indian brand icons, representing the perfect combination of performance, value, and style. As the EXTER SUV hits the Indian market, consumers can look forward to a match made in SUV heaven.
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Hyundai Motor India Limited (HMIL), India’s first smart mobility solutions provider and largest exporter since inception, today announced the cricketing youth icon – Hardik Pandya as its brand ambassador for Hyundai EXTER. Hardik Pandya is a renowned Indian Cricketer, who is known for his explosive batting and bowling. He is one of the best all-rounders in world cricket.
Speaking on the announcement, Mr. Tarun Garg, COO, Hyundai Motor India Ltd., said, “Hyundai EXTER is an extraordinary SUV, it is entering the Indian market at time when style needs to be matched by substance, when value goes hand in hand with performance, thus giving consumers much more than they desire. To epitomize this symbolic image of Hyundai EXTER, we could think of none other than Hardik Pandya, who has emerged as one of India’s brightest stars in the recent history of the sport of cricket. Based on his great performances on the pitch as a leader and his great family values, we are confident that Hardik Pandya will amplify our brand campaign and help connect Hyundai EXTER to Gen MZ audiences.”
Commenting on the occasion, Mr. Hardik Pandya, said, “I am really excited to partner with Hyundai for their new and highly anticipated SUV – the Hyundai EXTER. I am very passionate about cars and this SUV fits into my style perfectly. It is spacious and stunning inside, dynamic on the outside and loaded with all that you need to venture outside. From its bold stance to its thrilling drive, this one is a real game changer. I am sure India will fall in love with the Hyundai EXTER.”
Hardik Pandya will be the brand ambassador exclusively for Hyundai EXTER. While Hyundai EXTER matches the pulse of Gen Z to engage in outdoor expeditions, travel and leisure, Hardik Pandya derives a quintessential parallel to these values through his energetic and vibrant lifestyle. With his energy, engagement and imagery, Hardik is an ideal fit to champion the brand campaign for Hyundai EXTER. Furthermore, Hardik’s unwavering confidence, composure on the field, and decision-making skills symbolize reliability and bring a sense of safety and security that fits the quintessence of Hyundai EXTER. His willingness to take calculated risks and capitalize on opportunities to secure victories, positions a strong parallel to Hyundai EXTER as an SUV that is dynamic, smart, and stands out from the competition.
Given his considerable fan following and iconic stature as a sportsperson, he is the ideal fit to lead the brand campaign for Hyundai EXTER – an SUV designed to appeal to the newer generations looking to explore the world outside. This SUV is positioned as a vehicle for young Indians who desire to venture beyond their daily routine and explore the outdoors.
