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Hero Electric becomes the first to sell automobiles on e-commerce platforms!

MediaInfoline March 7, 2016
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Hero Electric, pioneer and market leader in the Indian electric two-wheeler industry, believes in adapting to changing consumer behaviour by being ahead of the curve. In an industry-first, it recently started retailing its automobiles through e-commerce platforms like Shop clues, Home shop 18, Snapdeal etc. The brand is also the first automotive company to sell its bikes through a corporate website. Easy payment options and discounts are also up for grabs when one chooses to get home a Hero Electric.

Talking about these developments, spokesperson, Hero Electric said, “The idea is to constantly re-invent as a brand to meet the demands of a dynamic business environment. We are among the 1st automobile companies to sell automobiles through e commerce website. Today, we are the 1st company to sell/book automobile through our own website. To add to the convenience of our on line buyers we have introduced an Easy Purchase Option where customers can book a bike by paying only 10000/- online through their credit/debit card and pay the balance amount in cash at the dealership. This works well for customers who aren’t comfortable with making a purely cash or purely credit based purchase. This is a practical solution to pay partially in cash and partially in credit through credit cards which reduces the credit burden as well as upfront cash outflow resulting in an Easy Purchase. For those who pay for the e-bike in full on the website get Rs. 500 off as well.”

There is no finance available for Electric 2 Wheelers as of today however to address to this issue 0% interest Finance Scheme in 12 EMIs is launched for Hero Electric Customers in association with Bajaj Finserve. This scheme is another step forward to make Electric 2 Wheeler purchase as easy as possible for our customers. The Finance scheme is available in over 44 cities across India in its 1st Phase of Roll out.

The efforts in the direction are slowly bearing fruit – “the category is growing steadily and we are selling about 80-100 e-bikes online every month,” added spokesperson.

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