Hero MotoCorp Strengthens Leadership
Hero MotoCorp Ltd. (HMCL), the world’s largest two-wheeler manufacturer, continues to further consolidate its leadership position in 2016 with a strong sales performance in February.
Bucking the sluggish industry trend, HMCL sold 5,50,992 units of two-wheeler in February 2016, as compared to 484,769units in the corresponding month last year, reflecting a robust double-digit growth of 13.6%.
These numbers have been possible in spite of the production at Hero’s manufacturing facilities at Gurgaon and Dharuhera in Haryana and at Neemrana in Rajasthan being impacted for a few days due to the local agitations in the region during the month. Through relentless effort, the Company made up for the lost days when despatches from these plants were affected due to the blockade of the national highways and other roads.
At the recent Auto Expo – The Motor Show 2016, Hero MotoCorp showcased an exciting new range of products including the first in-house developed motorcycle Splendor iSmart 110, a sports bike Xtreme 200S, the street-fighter concept XF3R and the electric scooter concept Duet E.
In February, the new scooter Duet – developed by Hero’s in-house R&D team – was also rolled out in East Zone. It had earlier been launched across markets in the West and South Zones and has received a positive response from customers.
The other scooter to have been developed in-house – Maestro Edge – has also consolidated market share and – together with Duet – contributed towards increased market share for Hero in the scooter segment.