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Honda Activa launches its 20th anniversary campaign

Madhushree Chakrabarty December 18, 2020
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Honda Motorcycle and Scooter India Pvt. Ltd. launches a new campaign on the 20th anniversary of its flagship product, Activa. The campaign introduces Activa 6G 20th Anniversary Limited Edition that comes in two color variant Matte Mature Brown Metallic and Pearl Nightstar Black. The shiny 20th-year anniversary logo and golden Activa emblem make the bike instantly recognizable. The stylish graphics and the firm road grip with the help of black wheels on both rear and front are a head-turner for sure. The brand campaign celebrates the priceless love and togetherness of 20 years between customers and Activa.

Speaking on the campaign, Mr. Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd said, “We are extremely happy and proud as we celebrate the 20th anniversary of Activa. It is a celebration time for us and the extended family of more than 2 crores satisfied customers who has made Activa a part of their daily lives. The campaign presents the emotional connection between our customers and their beloved Activa which gets a makeover to celebrate this special occasion. The distinctive gold embossed Activa logo of the 20th-anniversary edition is the highlight and makes it worthy of a collector’s must-have!”

This campaign was conceptualized by Dentsu One, a Dentsu Aegis Network division & Mr. Titus Upputuru, National Creative Director, Dentsu One (the writer and director of the film) said, “I am grateful for the opportunity to work on this special campaign. Twenty years is a long journey and Activa is so special. ‘Zindagi do pahiyon se chalti hai’…and we wanted to celebrate this journey of two decades with a special story that not only reflects on the beautiful past but shows the promise of a special future. We thought it would be great to see the journey through the eyes of the husband even as he recreates the couple’s very first interaction inside the college library. It was good fun bringing the playful script to life.”

“Activa is not just a scooter brand for millions but a treasure of memories. Most of India would have taken a ride on an Activa since its launch in 2001. People grew from infants to adults, young love birds to married couples, and from parents to grandparents – with many beautiful and cherished memories with this brand. The 20 years’ anniversary edition of Activa marks this beautiful journey of a brand that has garnered the love and affection of Indians. The film shows story of a couple who comes a full circle down memory lane with this anniversary edition. A lot of things in this long period might have changed but not the love, trust and this beautiful relationship with the brand.”, added Mr. Abhinav Kaushik, Executive Vice President, Account Management, Dentsu One.

You can watch the ad film here.

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