Honda Motorcycle & Scooter India unveiled its new campaign “Desh Ki Shine, Honda Ki Shine’

Honda Motorcycle & Scooter India unveiled Desh Ki Shine, Honda Ki Shine

Celebrating the occasion with millions of happy customers on this Independence Day, Honda Motorcycle & Scooter India unveiled its new YouTube masthead campaign ‘Desh Ki Shine, Honda Ki Shine’.

Created by Madison Digital, the new campaign encapsulates the joy & pride of every Indian in its theme while garnering more than 644 million impressions and over 172 million audiences on the occasion of India’s 75th Independence Day (15th August). Additionally, HMSI’s official YouTube page witnessed over 15% growth on this day with over 10 million views, more than 52000 likes and comments engagement.

Furthermore, the audience also used the audio to create multiple YouTube shorts. In addition to this, HMSI’s official website also recorded a 300% increase in traffic. It resulted in a remarkable click-through rate (CTR) of 1.78%.

On this outstanding response on Desh Ki Shine, Honda Ki Shine campaign, Shobhit Gaur, Vice President, Madison Digital said,A quest that never stops. I am delighted to see a stellar performance for our client HMSI in partnership with Youtube. We saw an increase in brand trust and were able to break the clutter to deliver ground-breaking results for the brand.”

About Honda Motorcycle & Scooter India

Honda Motorcycle & Scooter India (HMSI) is the wholly-owned subsidiary of Honda Motor Company, Japan. Since its inception in 2001, HMSI has grown to become India’s 2nd largest 2Wheeler company with more than 50 million happy customers across India. HMSI has manufacturing facilities in four locations – Manesar (Haryana), Tapukara (Rajasthan), Narsapura (Karnataka) & Vithalapur (Gujarat). Delighting its customers, HMSI has an extensive network of over 6000 touchpoints with an additional support from 200+ Best Deal outlets (in over 200 cities) offering a one-stop solution for pre-owned Honda two-wheelers. For more information, please visit here.

About Madison Digital

Madison Digital has grown 10x in terms of billing in last 3 years, to become a 200+ employee strong outfit with capabilities in Branding, Performance & Creative solutions. Madison Digital has built its proprietary cloud marketing and automation tools and is one of the few agencies with its own Data & Tech solutions. Madison Digital was declared the Best Digital & Social Media Agency of the Year 2020 at IDMA 2020. Madison Digital was also voted Agency of the Year at Digies Digital Awards 2019 and Mobile Media Agency of the Year at IDMA Digital Awards 2019, in addition to winning over 150 awards since January 2019. Madison Digital is a part of Madison World which also has specialist units in Advertising, Business Analytics, Out-of-Home, PR, Mobile, Retail, Sports and Entertainment; employing over 1,000 communication professionals across India.




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