Honda Motorcycle & Scooter India uncovers its new campaign – ‘SCOOTER BOLE TOH ACTIVA’

Honda Motorcycle & Scooter India uncovers its new campaign - ‘SCOOTER BOLE TOH ACTIVA’

Honda Motorcycle & Scooter India unveils its new campaign for its legendary scooter Activa, titled ‘Scooter Bole Toh Activa’. Comprising of a captivating song with sing-along lyrics, the new campaign shows how Activa has become a household name over the last two decades.

Conceptualized by Hakuhodo Wyng (A unit of Hakuhodo International India), the campaign highlights the nation’s cultural diversity & richness with many languages, regions and ethnicities of India and the role of Activa in people’s lives – especially the youth. It emphasizes on how we vary in other aspects of life, however when it comes to defining a scooter, ‘Activa’ runs synonymously with everyone.

Video Link (YouTube): Watch Here

The main film of the campaign has lyrics with words from many regional languages – making it truly diverse – just like this country. “Conceptualising this campaign was a unique experience – the creative idea was hidden in the brief itself, but to dig it up and to shape it into a full-fledged campaign was a challenge our team took up successfully.” said Mr. Shobhit Mathur, Managing Partner and Creative Head, Hakuhodo Wyng. He added that, “HMSI wanted to show how Activa has been such an integral part of Indian lives that it has become synonymous with the word, ‘Scooter’. So we gave the campaign a very Indian feel – diverse lifestyle yet similar values, and common love for Activa!

The campaign has been shot all over the country to show how diverse the customer base for Activa is. Talking about the same, Mr. Saptarshi Sengupta, Senior Business Partner, Hakuhodo Wyng said, “We have covered a very vast spectrum in terms of diversity to do justice to the love Indians have shown for Activa over the years. We have included people from multiple regions and age groups – specially the youth with their many life moments.

Honda Motorcycle & Scooter India (HMSI) is the wholly owned subsidiary of Honda Motor Company, Japan. Since its inception in 2001, HMSI has grown to become India’s 2nd largest 2Wheeler company with more than 50 million happy customers across India. HMSI has manufacturing facilities in four locations – Manesar (Haryana), Tapukara (Rajasthan), Narsapura (Karnataka) & Vithalapur (Gujarat). Delighting its customers, HMSI has an extensive network of over 6000 touchpoints with an additional support from 200+ Best Deal outlets (in over 200 cities) offering a one-stop solution for pre-owned Honda two-wheelers.

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