CEAT Limited announced its association with Hyundai for the new Santro model. CEAT’s ‘Fuelsmarrt’ tyres are specially customized for this model and will be available in 155/80R13 size. These tyres are designed to provide low rolling resistance for better fuel efficiency.
The ‘CEAT Fuelsmarrt’ tyres for the New Hyundai Santro have stylish interlocked blocks with uniform contact for better stability. The stiffer shoulder blocks of the Fuelsmarrt helps keep the vehicle within the driver’s control while navigating all types of curves, minimizing slippage risks. Additionally it has simulated pitch sequence for lower acoustic comfort.
Commenting on the tyres, Nitish Bajaj, Sr. Vice President – Marketing, CEAT said: “It’s a pleasure to be associated with Hyundai for the launch of new Santro, which has always been an iconic car. We are glad to deliver Fuelsmarrt tyres as per Hyundai’s expectations of low rolling resistance for better fuel efficiency while maintaining high standards of safety of the vehicle. Our aim has always been to focus on the safety of the customers and, in this case providing great mileage and greater savings for them.”
CEAT in the past two years has had five big ticket OEM entries including major international and domestic auto players.