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Inshorts experiments with new ad formats for Safari and Swift

Madhushree Chakrabarty April 12, 2021

India’s number one English news aggregator, Inshorts has come up with its new ad formats and has partnered with the top companies of the automobile sector. Big brands from the automobile sector like Safari and Maruti Suzuki have advertised their new products on the platform. The unique way of the advertisement is informative with a thrilling experience. 

The Inshorts team has worked on imagining a captivating and unconventional experience for the users. The innovative ad formats have been designed in a way that the experience does not gets interrupted and the news remains informative. The ad by Safari has a 60 words news story in the app’s native format, that announces the release of its new model. Now the thrill comes in, the vehicle in the visual takes over the users’ screen and transforms into full-page visual providing details about the newly launched car. Watch the ad here. Similarly, the ad for Maruti Suzuki surprises the user when the case smashes the news story of the launch of the latest model of Swift. Both the ads together garnered a unique reach of more than 17 lakh with the industry’s best CTR of 4-5%.

Speaking about innovation in the ad tech space, Piyush Thakur, National Sales Head at Inshorts said, “The ever-evolving ad tech space allows brands to experiment with new ways of digital marketing. With the constant development in various creative ad formats, it is essential for us to deliver the best to marketers as well as our consumers. We are pleased to partner with Maruti Suzuki and Tata Safari for this ad campaign that communicates the message to the target audience in a non-intrusive and engaging way.”

Inshorts is the highest-rated news aggregator of the country with over 10 million users on its platform. The app curates the important news items of the day across categories like business, politics, sports, world, national, etc.


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