ISUZU opens a new showroom in Pune; launches the new mu-X

ISUZU mu-X_launch in Pune

Isuzu Motors India opened a new showroom of JMD ISUZU in Pune. Centrally located at ICC Trade Tower on Senapati Bapat Road, the new outlet will address the growing customer base in the city. ISUZU also launched the new mu-X at the inauguration, marking the start of sale from the new outlet. With this JMD operates three touch-points in the state of Maharashtra with one in Mumbai and two in Pune.

The new mu-X projects a more aggressive stance with its ‘Eagle-inspired’ styling and refreshed design at both front and rear of the SUV. The refreshed model of the mu-X now comes with sportier ‘Lava Black’ premium interior upholstery and fine quilted leather seats, making it more desirable in the 7-seater, full-size, premium SUV segment in India. The SUV is now packed with more features both on the exterior and interior with enhanced safety features including 6-Airbags and Hill Descent Control (HDC), addressing the needs of the modern Indian families.

Speaking at the occasion, Mr. Ken Takashima, Deputy Managing Director, Isuzu Motors India, said, “The ISUZU mu-X has been gathering a lot of momentum in the Indian SUV market and is gradually becoming a preferred choice for many Indian families, thanks to its sheer space and comfort it offers. Today with the all new mu-X, we have upped the ante in our offering to the Indian SUV enthusiasts and changing lifestyle of Indian families, who seek ‘more’ from us. The new mu-X is a perfect answer to those who will appreciate the capability and value it offers. We are happy to launch the new mu-X in Pune, as it continues to be a key market for our personal segment vehicles, complementing the lifestyle of people here.”

Commenting on the inauguration, Mr. Girish Vazirani, Managing Director, JMD ISUZU, said, “We have been associated with ISUZU for over 3 years and I am extremely pleased to expand our footprint, representing the brand in the city. ISUZU vehicles are designed and engineered to meet the changing lifestyle preferences of many individuals and families. With such an exciting range of reliable and capable vehicles, we are happy to serve our customers with seamless sales and service.”

The distinctive exterior on the front and rear exudes more muscle in the new mu-X. The updated front fascia, inspired by an ‘Eagle’, brings out an aggressive and dominating stance of the SUV, while retaining the signature ISUZU grille design. It is further highlighted by new Bi-LED Auto-levelling projector headlamps with contemporary integrated light-guide and stylish Daylight Running Lamps (DRLs). The rear of the vehicle carries refreshed tail-lights with accentuated LED positon lights, 2-tone rear spoiler and shark-fin antenna with gun-metal finish, appealing to many new age buyers. The new 18-inch multi-spoke twist design diamond-cut alloy wheels makes the SUV more sporty & muscular.

The drivetrain is powered by a 3.0 litre legendary ISUZU 4JJ1 Diesel Engine which delivers a maximum power output of 130 kW (177 PS). It provides a maximum torque of 380 Nm that is designed with a significant flat torque curve. The new mu-X will be available in both 4×2 and 4×4 variants with 5-speed sequential shift Automatic Transmission. The 4×4 variant sports a ‘shift-on-the-fly’ select dial for an ease of shifting between modes. The new mu-X has a higher ground clearance of 230 mm and class-leading approach and departure angles, ready to take on demanding terrain.

The plush interiors of the new mu-X provides more comfort for the occupants. The quilt-pattern leather seats, premium finish dashboard with soft-touch panels, bright silver-finish centre cluster & chrome-finish vent knobs add to the aesthetic appeal of the SUV. The SUV is now equipped with 6-Airbags (front, side and curtain) providing comprehensive safety for the occupants. ISUZU vehicles are renowned for their tough build and the mu-X stays true to this reputation with a high tensile steel body with tailor welded blanks and crumple zones with anti-intrusion bars. The mu-X is fully loaded with advanced active safety systems like ESC (Electronic Stability Control), TCS (Traction Control System), HDC (Hill Descent Control) and ABS (Antilock Braking System) with EBA (Emergency Brake Assist) and EBD (Electronic Brake-force Distribution) along with a host of passive safety systems provide enhanced safety in case of unfavourable driving conditions. Its superior road view offers hassle-free driving experience.

The new mu-X is built at ISUZU’s state-of-the-art manufacturing plant at SriCity in Andhra Pradesh. The All Muscle – All Heart SUV is a perfect combination for those buyers who seek not only style, power and a dominating road presence but also want to have the best-in-class space, comfort and safety for their family. The new mu-X takes these aspects to a whole new level, offering More Muscle and More Heart to the discerning SUV buyers in India.

The new ISUZU mu-X is available at an attractive price of 26,28,982/-* for the 4×2 variant. The 4×4 variant is available at a price of 28,25,264/- (all prices ex-showroom, Pune)

Leave a Reply

Your email address will not be published. Required fields are marked *

7 + 4 =