Latest News Advertising, Brand, Television, Radio, Digital-Marketing

Type to search


Land Rover Defender becomes 2021 World Car Design of the Year

Madhushree Chakrabarty April 21, 2021

Land Rover Defender has become the 2021 World Car Design of the Year at the annual World Car Awards. This is the third time for the automobile giant to receive this award following the previous wins for Range Rover Evoque (2012) and Range Rover Velar (2018) and is the latest in a number of global awards for the rugged 4×4.

The New Defender has remained true to the pioneering spirit that has been a Land Rover hallmark for more than 70 years and is redefining adventure for the 21st century. The car is available in a choice of body designs and can be personalized with a choice of four Accessory Packs to help owners make more of their world.

The 2021 World Car Design of the Year recognizes the most outstanding car in the last 12 months and rewards vehicles with the highest standards of technical innovation and design and that push established boundaries.

Prof. Gerry McGovern OBE, Chief Creative Officer, Jaguar Land Rover, said: “New Defender is influenced by its past but is not constrained by it and we are delighted it has been honored with this award. Our vision was to create a 21st-century Defender by pushing the boundaries of engineering, technology, and design while retaining its renowned DNA and off-road capability. The result is a compelling 4×4 that resonates with customers on an emotional level.”

The Land Rover Defender was chosen by a panel of seven automotive design experts who reviewed the contenders to establish a shortlist of recommendations for the jurors’ final vote, made by the 93 international journalists that comprise the jury panel. The design experts were Tom Matano (USA – Academy of Art University, Former Head of Design – Mazda), Gernot Bracht (Germany – Pforzheim Design School), Shiro Nakamura (Japan – CEO, Shiro Nakamura Design Associates Inc.), Patrick le Quément (France – Designer and President of the Strategy Committee – The Sustainable Design School), Ian Callum (the United Kingdom – Director of Design, CALLUM), Victor Nacif (USA – Chief Creative Officer, and Design instructor, New School of Architecture and Design), and Gert Hildebrand (Germany – Owner Hildebrand-Design).


Leave a Comment

Your email address will not be published. Required fields are marked *

19 − 16 =