Latest News Advertising, Brand, Television, Radio, Digital-Marketing

Type to search

Automobiles

Land Rover Defender supports extreme Red Bull X-Alps

Share

The award-winning Land Rover Defender will act as a support vehicle for the extreme Red Bull X-Alps. As an official vehicle partner, Land Rover will provide a fleet of Defender 110s to support the world’s toughest adventure race.

Red Bull X-Alps athletes will negotiate more than 1 200 km of demanding alpine landscape in up to 12 days, from 20 June to 2 July 2021. Each of the 32 competitors will combine ultra-running, hiking, paragliding and mountaineering in a true test of human endurance and stamina. On a typical day, the athletes can expect to hike over 50 km with vertical ascents of up to 5 000 m, burning as many as 6 000 calories.

Land Rover’s most capable and durable 4×4 will provide unstoppable transport and shelter from the ever-changing conditions while carrying vital supplies and equipment. The rugged 4x4s will come in a kit along with Autohome Roof Tents to aid athletes and crew members in their required recovery, providing a safe and comfortable place to rest.

Seven of the athletes will be supported by Land Rover, including six-time Red Bull X-Alps winner Christian Maurer of Switzerland. Joining him are Red Bull X-Alps veterans Paul Guschlbauer (Austria), Gavin McClurg (USA), Tobias Grossrubatscher (Italy) and Markus Anders (Germany), who have participated in 11 races between them. There will also be debuts for Laurie Genovese (France) and Théo de Blic (France) as part of #TeamLandRover.

Ulrich Grill, Race Organiser, said: “Land Rover is synonymous with endurance adventures and the Defender will play a vital role in the Red Bull X-Alps challenge, supporting the competitors and race organizers as they battle the elements across the 1 238 km course. Its unstoppable capability and practical cabin mean it promises to be one constant throughout the 12-day event that participants will be able to rely on come rain or shine.”

Following its world premiere at the Frankfurt Motor Show in 2019, Defender has won more than 58 international awards, including the 2021 World Car Design of the Year title at the annual World Car Awards.

Watch the race unfold here.

*Roof tent requires Expedition Roof Rack to be fitted
Tags:

You Might also Like

Leave a Comment

Your email address will not be published. Required fields are marked *

five × 4 =