Mahindra launches XUV400Verse: the Metaverse platform for its first e-SUV, XUV400

Mahindra launches XUV400Verse: the Metaverse platform for its first e-SUV, XUV400

Mahindra & Mahindra unveiled XUV400verse, the metaverse platform for Mahindra’s All-Electric XUV400 in the virtual world, powered by The forum will act as a universe that combines the brand’s virtual spaces to offer a unique customer experience replete with photorealistic graphics. The XUV400verse will enable Mahindra enthusiasts, and customers to engage, collaborate, socialize and have an immersive product interaction.

Veejay Nakra, President of – the Automotive Sector, Mahindra & Mahindra Ltd., said, “The XUV400verse will enable us to create a superior customer experience. We invite our community of young SUV buyers and enthusiasts to plug into this experience with their friends and family from the comfort of their homes. We provide an environment that resonates with our next generation of tech-savvy customers, offering them an innovative and immersive experience.” 

For customers to explore their creativity in the XUV400verse, the brand will provide unique experiences such as:

  • Virtual Brand Showroom: The immersive virtual showroom bears a solid resemblance to Mahindra’s identity. The showroom has a futuristic design with guided and free-roam journeys, an LED wall showcasing spatial sound interactive avatars (Live and Non-Player Characters – NPCs), and zones with brand-led merchandise and accessories.
  • Customize your avatar: Visitors in the XUV400verse can create and join with their avatars and invite their friends and family for a shared experience.
  • Hyper-realistic 3D car configurator: Users can engage with the hyper-realistic 3D car configurator, which enables real-time customization, switching colors, and exploring the SUV’s features in an immersive format.
  • Virtual test drive: The XUV400verse also hosts a first-of-its-kind virtual test drive with multiple modes and camera views where the user can learn about the salient features of the SUV in a gamified manner. At the same time, the environment also comes with brand billboards and stunning cinematics.

This platform establishes superior product interaction and reflects Mahindra’s commitment to a customer-first approach.

Click to visit Mahindra XUV400verse:

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