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A new journey of Harley-Davidson & Hero MotoCorp announced

Shreoshree Chakrabarty October 28, 2020
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Harley-Davidson, Inc., the renowned motorcycle manufacturer and Hero MotoCorp, the world’s largest creator of motorcycles and scooters in terms of unit volumes, announced their new journey together with an agreement for the Indian market.

Hero MotoCorp is going to sell Parts and Accessories and General Merchandise riding gear and apparel of Harley Davidson along with selling and servicing Harley-Davidson motorcycles through some of the brand-exclusive Harley-Davidson traders and Hero’s existing dealership network in India.

Under the brand name of Harley-Davidson, Hero MotoCorp will grow and sell a range of premium motorcycles; as part of the Licensing agreement.

These activities are oriented with Harley-Davidson’s business overhaul, The Rewire, and the company’s declaration in September to alter its business model in India.

With the amalgamation of both the huge companies, Harley-Davidson, the iconic motorcycle manufacturer and the strong distribution network and customer service of Hero MotoCorp, will be mutually beneficial for both companies and riders in India.

Headquartered in New Delhi, India, hero MotoCorp Ltd., has sold over 95 million motorcycles and scooters in accumulative sales since establishment. Including Africa, Middle East and South and the Central America, the company sells its products in more than 40 countries across Asia. One of the biggest corporate promoters of numerous disciplines of sports is Hero MotoCorp, comprising of Football, Golf, Cricket, Field Hockey and Motorsports. Hero’s Global Corporate Partner is the fifteen-time major winner Tiger Woods.

The parent company of Harley-Davidson Financial Services and Harley-Davidson Motor Company is Harley-Davidson, Inc. The vision of the brand stands for timeless pursuit of adventure more than building machines. Freedom for the soul. Complete motorcycle culture has been delineated by Harley-Davidson with distinguishing and customizable motorcycles, an expanding range of leading-edge. Additionally, a riding experience and extraordinary motorcycle apparel, riding gear and accessories. To assist Harley-Davidson riders, get on the road, Harley-Davidson Financial Services provides financing, insurance and other programs. To learn more about Harley- Davidson visit www.harley-davidson.com.

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