ŠKODA AUTO India launches unique ‘Speed Challenge’ game with Twitter
A unique ‘speed challenge’ game has been introduced by ŠKODA AUTO India, in partnership with Twitter India exclusively for the digital audience. To play this enthralling gripping game, interested participants can log on to https://tweet.octaviarsspeedchallenge.com/. The thrill felt in the new OCTAVIA vRS 245 while reaching 0-100 in KMPH, is promised to be replicated in the game in just 6.6 seconds.
Developed on a microsite, this first-of-its-kind initiative in the Indian auto industry will enable social media audience to participate in the game. To beat the accelerating OCTAVIA vRS 245 from 0-100 in 6.6 seconds, each user has to kick-start the game and type out a given sentence.
Along with the option to replay or tweet the score on a user’s timeline, the result will be shown at the end of the 6.6 seconds. The winners who successfully finish the game on time will get new and exciting ŠKODA merchandise and the best scorers will get a chance to be featured across ŠKODA AUTO India’s social media platforms. This social media initiative will end on 21st December 2020.
Mr. Zac Hollis, Brand Director – ŠKODA AUTO India, said: “ŠKODA AUTO India is delighted to collaborate with Twitter to offer a distinctive gaming experience on Twitter. The ŠKODA OCTAVIA vRS 245 Speed Challenge with its unique gameplay, promises to engage the audience, especially, the vRS enthusiasts and loyalists, with the electrifying experience of reaching 0-100 KMPH in an OCTAVIA vRS 245 – the fastest ŠKODA on offer in India.”
ŠKODA OCTAVIA vRS 245’s numerous ‘Simply Clever’ features are further testimony to the car’s practical talents along with a spacious interior and luggage compartment. The Octavia vRS 245 is powered by a turbocharged four-cylinder petrol motor, on the technical front, that has peak figures of 245 PS and 370 Nm of torque. With a maxed out top speed of 250 KMPH, this helps the car shoot from stationary to 100 KMPH in 6.6 seconds.
Exclusively through the website, limited two hundred units of the OCTAVIA vRS 245 were sold. Within a few months of commencing the reservation window for OCTAVIA vRS 245, which was on 1st March 2020, majority of the cars were sold and in the Indian market, it is recognised as one of the most successful models sold.