In collaboration with the agency partner PHD Media, automobile giant ŠKODA AUTO India, in an industry-first innovation is going to showcase its brand-new SUV KUSHAQ with Amazon FireTV. Customers can select from a wide range of channels, TV shows, popular apps and movies, Alexa skills, live TV and more for a theatre-like experience on Amazon FireTV devices.
Upcoming details on Amazon FireTV can be viewed by millions of Amazon FireTV now through FireTV’s Feature Rotator advertisement on the FireTV home screen. Celebrating content and unique products, the Feature Rotator is a billboard like placement on FireTV. The customers of FireTV can learn more about KUSHAQ in a full-screen experience that is native to their TV screen.
Making ŠKODA AUTO India the first brand in the category to explore this opportunity, the innovation was planned for ŠKODA KUSHAQ and went live on 27th April 2021, across FireTV devices.
“PHD Media is stoked to have been part of this digital-first high-impact innovation with ŠKODA AUTO India. Innovation aligns closely with our mission statement, Make the Leap, and with this category we definitely did that. With a fleeting consumer attention span now more than ever, creative solutions that drive engagement are imperative to build meaningful relationships and propel growth. With increasing OTT consumption, we hope to hit the mark with this activity”, said Monaz Todywalla, CEO of PHD Media India.
“This activity aligns with the target audience of our new SUV – KUSHAQ, as it will be delivered directly to users of FireTV devices – a befitting engagement. It is the right time to be present in the line of sight of our audiences, since owing to the lockdowns the viewership and engagement have increased across digital mediums. Alongside PHD Media India, I’m certain that this category will be a differentiator for us as promises a true-to-life experience”, said Tarun Jha, Head of Marketing, ŠKODA AUTO India.
PHD was established in London in 1990 and it is a growth-obsessed agency believing in the remarkable power of imagination. PHD has been helping clients achieve disproportionate growth, since its inception as the first media agency to offer strategic and creative planning. Using Omni Studio by PHD, the proprietary gamified operating system, which connects the network’s 6,000 minds, PHD creates and harnesses ideas that go beyond expectations; ideas that enable brands to move beyond incremental improvements and make the leap above their competitors.
