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Tata Motors announces the return of its iconic brand ‘Safari’

Shreoshree Chakrabarty January 7, 2021

The iconic brand ‘Safari’ is returning to the markets with its forthcoming flagship SUV (codenamed as the Gravitas). Tata Motors announced this huge news commencing the New Year with a bang.

Other players follow the glamourized segment that was introduced by Tata Safari to India, i.e., the SUV lifestyle.  Safari has represented prestige and performance, for over two decades and in its comeback, it will carry forward its strong legacy and the rich idea.

Announcing the formal branding of its forthcoming SUV as the ‘Tata Safari’, Mr. Shailesh Chandra – President, Passenger Vehicles Business Unit (PVBU), Tata Motors, said, “We are proud and elated to re-introduce our flagship SUV–Safari. The Safari, an iconic brand with a strong following, has been the most sought after SUV on Indian roads for well over two decades. In its new avatar, the Safari will appeal to the socially active, fun-loving customers who seek out unique experiences and adventure. Its design, performance, versatility, features, and long-lasting build quality, reinforce the SUV lifestyle to provide unending pleasure. We are confident that the launch of the Safari will once again re-energise the market, amplifying its cult status.”

Those customers who demand unparalleled versatility, outstanding performance for a modern, multifaceted lifestyle, arresting design, plush and comfortable interiors will be satisfied with the new age SUV, the new Safari. Making it ideal for both daily commute as well as an exciting family getaway, it encourages customers to ‘Reclaim their Life’ with its new-age connected technology, powerful stance, spacious interiors, unmatched performance, luxurious comfort and effortless drivability,

With the proven capability of OMEGARC, the architecture derived from the renowned D8 platform from Land Rover, which in itself is the gold standard of SUVs worldwide and Tata Motors’ award-winning Impact 2.0 design language, the Safari further builds on the legacy of prestige and outstanding performance. Including all-wheel drive and possibilities of electrification in future, this adaptive architecture allows for further drive train enhancements.

Stay tuned for more details as the bookings for the new Safari begins shortly. Arriving at your nearest showrooms this January!


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