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Tata Motors #IndiaKiDoosriDiwali Campaign Extends the Diwali Festive Bonanza

MediaInfoline November 19, 2020
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Diwali may be over but the fireworks are here to stay, as the festive Bonanza continues.

Tata Motors, India’s largest commercial vehicle manufacturer has launched a new festive initiative called ‘India ki Doosri Diwali’ 

Bumper Gifts on Purchase

This Festive campaign will extend the celebrations beyond Diwali. Jubilant on its success last year, the campaign has made a comeback this year with greater fervour. In this campaign offer valid till the end of the month, customers can win gold vouchers worth 5 lakhs along with other exciting prizes like LED TV, Washing machines, mobile phones and fuel vouchers when they purchase  Small Commercial Vehicle (SCV) and pick-up range, including the Tata Ace, Tata Yodha and the Tata Intra, 

The customers will get assured gifts through a lucky draw which is valid till November 30, 2029. 

Prioritizing on Customer Benefits

Speaking on the occasion, Mr. Rajesh Kaul, Vice President, Sales & Marketing, Commercial Vehicle Business Unit, Tata Motors, said, “Tata Motors has built its legacy by positioning its customers’ best interests at the core of everything. The high-value benefits with unique ‘Power of 6’ proposition is a testament of our promise to our customers. At Tata Motors, the priority is to deliver the best products and service experience in the industry. In our continuous endeavour to help businesses grow and promote entrepreneurship in India, Tata Motors aims to extend the best deals to its prospective customers. ‘India ki Doosri Diwali’ campaign received great response last year, and we’re happy to bring it back this year, as well, to add even more cheer among the customers.”

Celebrating 15 Years of Tata Ace

The campaign marks the 15years journey of the iconic Tata Ace which has been the no. 1 brand of SCVs throughout its journey, with over 22 lakh happy customers. Tata Motors entire BS6 range of vehicles has been extremely well received by the customers, with over 50,000 BS6 SCVs already on the roads. The new range of vehicles come with latest technology, more comfortable cabins, higher fuel efficiency and lower total cost of ownership to help increase the profit potential for its customers. 

The campaign is being promoted through all print, electronic and digital media. On ground activities are in action across all Tata Motors commercial vehicle dealerships in India.

 

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