The new avatar of the iconic Tata Safari has now been formally unveiled by Tata Motors. It is a potent combination of power and elegant sophistication. The first Safari in its full glory rolled out of the line from the plant in Pune, in a flag-off ceremony. Tata Motors has also launched the Tata Safari Imaginator suite, power-packed with interactive features using Augmented Reality (AR), while the Safari makes its way to the showrooms, leveraging the power of digital, for customers to explore the Safari virtually at their preferred location including their living room!
The new Safari readily tells its all-purpose nature, with the award-winning Impact 2.0 design language. Starting from the imposing tailgate, the unmistakable stepped roof and the elegant grille have been given ultra-premium finishes in this new avatar and the Safari’s unique and domineering stance has also been enhanced. The new Safari has a jewel-like appearance because of the uncompromised strong stance, careful accenting of chrome and imposing wheel arches. With the rich Oyster White interior theme, paired with Ash Wood dashboard, the interior of the Safari takes the premium element even higher. Specially designed and developed for the socially active, fun-loving customer group, this new Safari can be enjoyed by such people who seek unique experiences and adventure.
Unveiling the first official look of the new Tata Safari, Mr. Guenter Butschek, CEO & MD, Tata Motors said, “The Safari is our flagship offering to connect the aspirations of the discerning and evolved Indian customer. It had introduced India to the SUV lifestyle and in its new avatar, will carry forward this rich idea to build further its legacy. The new Tata Safari is ideal for families and groups with a multifaceted lifestyle, who prefer to drive together for work or leisure, as it offers an unmatchable combo of an exceptionally strong lineage, robust build quality, premium finishes and the 4Ps of Power, Performance, Presence and Prestige to ‘Reclaim Your Life’. We look forward to making the Safari rule the Indian roads once again.”
The new-age SUV customers, who demand arresting design, outstanding performance for a modern, multifaceted lifestyle, plush and comfortable interiors and unparalleled versatility can be satisfied with this new avatar of the Safari. By remotely accessing the Tata Safari Imaginator suite, customers can now get close with the new Safari. Click here (https://cars.tatamotors.com/suv/safari/ar) and take a walk around the new Safari or step inside it for a fully immersive experience in your preferred environment for a real-life like feel.
The tremendous road presence of the new Safari due to its accentuated wide, large wheels, powers with graceful agility. Making the Safari seem like it is moving even while standing still, the smart and expressive surface treatment brings in a surreal dynamism. Re-imagination of the iconic stepped roof held between the equally well-regarded roof-rails have resulted in a more stylish and functional manner.
Diligently curated choice of features, superior ‘In-touch’ interfaces and the intriguing addition of superlative details have given the interiors of the new Safari to convey a classy, comfortable feel. The deserving plush feel is received in the SUV through all the materials used to convey the touch, feel and colour of luxury anchored in authenticity. With high driving and sitting positions that make them always feel in command, the new Safari carry forwards the legend’s much-lauded for aspect of space and cossetting occupants. the surface language of the new Safari continues to remain clean, uncluttered and benefits with purposeful aesthetics from the addition of a unique design element – the signature Tri-arrow motifs.
By combining Tata Motors’ Impact 2.0 design language with the proven capability of OMEGARC, the new Safari further builds on the legacy of prestige and outstanding performance. OMEGARC is an architecture derived from the renowned D8 platform from Land Rover, which in itself is the gold standard of SUVs worldwide. Including all-wheel drive and possibilities of electrification in future, this adaptive architecture allows for further drive train enhancements. Safari bookings will begin soon.
For more information, please visit https://cars.tatamotors.com/suv/safari