Tata Motors unveiled India’s the Tata PUNCH

Tata PUNCH offers 4 distinct ‘Personas’ with customization packs

India’s leading automobile brand, Tata Motors unveiled the Tata PUNCH – India’s first sub-compact SUV. The latest addition to Tata Motor’s popular ‘New Forever’ range of cars and SUVs reinforces the four core pillars defining all Tata SUVs- Versatile and Engaging Performance, Stunning Design, Absolute Safety and Roomy and Spacious Interiors.

Tata PUNCH is available in 4 distinct personas with both Automatic (AMT) and Manual (MT) transmission options with customisation packs to match your distinctive lifestyle. Customers can start booking on the Tata Motors website and across its over 1,000 Indian showrooms for just Rs. 21,000/-.

The PUNCH incorporates several industry-first innovations to enhance both functionality and driving pleasure, It is built on the proven and modern Agile Light Flexible Advanced (ALFA) Architecture.

With more than 90% automation in the weld line incorporating some of the latest welding and joinery technologies, the new Punch has been engineered at Tata Motors’ state-of-the-art manufacturing facility in Pune. It has been tested over 2 million km extensively, through some of the harshest terrains stretching from the extremely cold and tough terrains of Ladakh to the high altitude and the hot and arid environs of Rajasthan. It has been used for over 150 prototypes from temperatures ranging from -10°C to +50°C and at altitudes up to 18,000ft.

Unveiling the stunning, bold SUV, Mr. Martin Uhlarik, Global Head of Design, Tata Motors Limited, said: “The PUNCH has been developed by our three design studios in India, UK, and Italy. Over 140 design personnel participated in this project, producing hundreds of sketches, a number of design proposals and models that has ultimately led to this Stunning and Bold SUV, which we are extremely delighted to unveil today. We have designed a unique whitespace sub-compact SUV which carries forward the same authenticity of Tata SUVs. Its muscular surfacing and an athletic look make a perfect amalgamation for a tough SUV, living up to its bigger siblings. Intelligently designed in a compact footprint, it will be a high impact SUV and will redefine this crowded market. It is bold, young, modern yet robust, compact yet practical, tough yet playful and exudes true expression of confidence and individuality.”

Showcasing the first SUV from ALFA Architecture, Mr. Anand Kulkarni, Vice President, Product Line Head, ALFA Architecture and Passenger Electric Vehicles, Tata Motors Limited, said: “All our researches clearly showed that customers needed a small SUV. The most important criteria to meet this performance requirement was to start with a fundamentally strong & robust platform. The proven, state-of-the-art ALFA Architecture has the capabilities to deliver different body styles with outstanding build quality, delivering unmatched safety credentials. The success of Altroz is a testament to these capabilities. The PUNCH is our first SUV offering from the ALFA Architecture and despite being designed in a compact footprint it meets all the key capabilities of a true SUV- tall stance, high ground clearance and commanding driving position that customers would expect from an SUV to navigate all the unexpected challenges that Indian roads have to offer.”

Redefining the SUV market with a new whitespace product, Mr. Rajan Amba, Vice-President, Sales, Marketing & Customer Care, PVBU, Tata Motors, said: “SUVs today have gone way beyond their mere size. Customers today are seeking a complete package that comes enhanced with stylish looks, spacious interiors, high ground clearance, superlative drive experience, connected features and class-leading safety. Keeping these in mind, we wanted to create a one-of-its-kind product that embodies the true spirit of Tata SUVs, while also being versatile, rugged and youthful in nature. We are excited to introduce our dynamic sub-compact SUV, the Tata PUNCH – a multifaceted and multi-talented vehicle designed in four unique personas – Pure, Adventure, Accomplished and the Creative, each catering to different customer groups. With several industry and segment-first features, we are convinced that the PUNCH will match the high expectations of the discerning Indian car-buyers.”

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