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Tata Nexon EV takes experiential marketing to next level

MediaInfoline February 20, 2020
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Tata Motors has partnered with Godrej L’Affaire, a luxury lifestyle experiential platform by the Godrej Group, to exhibit and demonstrate the capabilities of its recently launched Tata Nexon EV– India’s Own Electric SUV. The company will set-up an experience zone at the Godrej L’Affaire to deliver the audiences an immersive experience of the future of mobility. The show-stoppers at the L’Affaire event Karanvir Bohra, Teejay Sidhu, Sushant Divgikar, Shakti Arora, Neha Saxena, Riaan George etc. will be arriving in style in the Nexon EV – the official car partner for this edition.

Commenting on the association, Shailesh Chandra, President – Electric Mobility Business & Corporate Strategy, Tata Motors Ltd. said “The focus of our marketing strategy is to participate in events that includes test-driving experiences, which brings word-of-mouth and referrals for the brand. Godrej L’Affaire is one such platform for us to augment the ultimate electric experience for those who appreciate finer things in life. Our aim is to introduce the future of mobility and proliferate a lifestyle change while providing a surreal experience towards being environmentally conscious. To further boost the experience, we have installed Tata Nexon EV virtual demo setup at select Tata Croma stores in Mumbai, Delhi and Bengaluru. We are eager for our guests to experience the various elements of driving a Tata Motors electric vehicle and behold the amazing!”

Located at Godrej One in Vikhroli – Mumbai, the potential customers as well as L’Affaire guests will be able to enjoy an extended driving experience that is not experienced on regular test drives. To extend this occasion to its fans, Tata Motors is running a social media contest across its Facebook, Twitter and Instagram offering 10 exclusive Godrej L’Affaire passes up for the grabs.

Launched earlier this year at an introductory price of Rs.13.99 Lakhs, the Tata Nexon EV is powered by the cutting-edge Ziptron technology, promising zippy performance. The vehicle is equipped with ARAI certified anxiety-free range of 312 km on a single charge, an efficient high voltage system, fast charging capability, extended battery life, class leading safety features and 35 connected features offered by Tata Motors Z-Connect app.

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