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Toyota enters the Indian B-High segment with its world-class sedan – Yaris

MediaInfoline February 8, 2018

Toyota Kirloskar Motor added to the excitement of Auto Expo 2018 with the unveiling of Yaris – one of the most anticipated launch this year. With Yaris the leading auto manufacturer marks its entry into the highly competitive B-segment in India. Built on Toyota’s renowned philosophy of QDR (Quality, Durability & Reliability) this world class sedan is as advanced as it is luxurious. Under the Development concept of “the New Value Pioneer” Yaris offers distinctive design, spaciousness, quality and comfort comparable to higher class vehicles.

Yaris, named after the Greek goddess Charis who embodies Beauty and Elegance, dons a premium fascia. The model has gained international reputation for its five distinctive attributes – advanced and emotional design, expansive comfort, superior ride quality and quietness, dynamic efficiency and class-leading safety and technology.

Sharing his thoughts on how Toyota is ushering in a new motoring experience in the nation, Mr. Takatomo Suzuki – Chief Engineer, Toyota Motor Corporation said, “We are delighted to mark Toyota’s entry in the B-high segment in India with the Yaris – “The New Value Pioneer”. We see Yaris as a model that will introduce new customers to brand Toyota in the country. We have developed our new sedan without compromise to embody the Indian car buyers’ overarching desires for a premium and high-performance vehicle. We are certain that the design concept of Yaris, which is inspired by actual customer needs rather than traditional ideas will exceed expectations. Our focus has been on creating a distinctive, superior car with intuitive functions that is set to lead the next generation of B-High segment and simultaneously drive an emotional connect with the Indian customer base.”

Also present at the unveiling Mr. Akito Tachibana, Managing Director – Toyota Kirloskar Motor said, “At Toyota, we always strive to evaluate the evolving customer expectations & dynamics of the market. The Indian economy which is growing at a faster pace witnesses customer lifestyle transformation with higher disposable incomes. We see high market potential with growing population of Indian middle class families aspiring for more advanced features, safety, space, luxury, style and comfort.  We truly understand and value the expectations of the consumers to deliver ever better cars with our renowned best-in-class Technology, Safety and Innovation. 

Our successful & leading models in India – Innova Crysta & Fortuner, have been a great learning experience and we are here today to take this learning ahead with the most celebrated world class sedan, the launch of Yaris for the desirous Indian consumers at focus. Toyota Yaris has already established itself as one of the most acclaimed model around the world giving a strong competition to other global models in the segment. With unique features customized for Indian market and a CVT option, we hope the vehicle will strongly appeal to Indian families especially the women drivers in India.”

Speaking on the new offering Mr. N Raja, Deputy Managing Director, Sales & Service, Toyota Kirloskar Motor said, “It gives us immense pleasure to present our world class sedan to our Indian customers with unique presence and advanced features to deliver a true Toyota experience. Most Dependable family cars, premium MPV, popular off roaders, world class sedans to electrified vehicles we have introduced products in the Indian market keeping in mind evolving customer needs.  Yaris is built on the Toyota philosophy of QDR offering 12 first in segment features like Power Driver Seat, 7 SRS Airbags, Roof Mounted Air Vents, TPMS, Front Parking Sensors, All Wheel Disc Brakes. Yaris commands attention and connects emotionally with globalized young aspirational buyers with its cutting edge exterior design and state of the art interior design.  It is our aim to give customers in India a car that exceeds expectations. We would like to thank our valued customers for their loyalty and we hope that they will continue to show the same appreciation to this new product.”


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