Toyota Kirloskar Motor extends ‘Drive the Nation: Government Employee Sales Program’
In its endeavor to enhance customer delight, Toyota Kirloskar Motor extended its special sales initiative “Drive the Nation” until December 31st 2017 for state and central government employees. The campaign has been highly appreciated nationwide by customers across India for the customized offers and the value proposition that Etios series offers as an ideal family car. Strong demand from customers and positive push in sales has encouraged TKM to extend this campaign for each quarter.
Rolled out in 2016 in-line with Toyota’s customer first philosophy, a driving force behind all innovative products and services, “Drive the Nation” campaign offers a range of benefits starting from affordable funding solutions focused on low customer acquisition cost, attractive offers on Toyota Protect Insurance and Toyota Genuine Accessories and unmatched extended warranty. The campaign has successfully contributed to around 7% sales to total sales for Etios Series and 11% sales to personal segment.
Drive the Nation scheme presents a 100% On Road Funding for a tenure of 8 Years for serving and retired government employees with Zero Down Payment and Lowest EMI. “Drive the Nation Champions” have been appointed in each of the sales outlet of Toyota in order to give dedicated attention to all government employee enquiries. This promotional offer will be supported through Toyota’s large sales and service network spread across the country.
Speaking on the initiative, N Raja, Director & Senior Vice President (Sales & Marketing), Toyota Kirloskar Motor Pvt. Ltd said, “Quality products and services are integral to Toyota’s goal of customer delight. We continuously try to ensure that we offer a range of products and services to suit the requirements of customers. It gives us immense satisfaction that ‘Drive the Nation’ campaign has generated overwhelming response in each phase since its launch in 2016. It is testament to the world class quality, durability, reliability the Etios series brings to the Indian customer. We are delighted that we have been able to serve the government employees through this campaign who incessantly work hard for the nation. Owing to strong demands from customers, we have included our premium & global sedan Corolla Altis under the purview of this special sales campaign. The Corolla Altis is undoubtedly one of the most popular sedan which is sold in over 150 countries and has a base of over 44 million happy customers across the world. Additionally we have introduced 100% On Road Funding for a tenure of 8 Years on Etios Series to enhance affordability and ease of acquisition. Government employees serve our country with unceasing pride and responsibility, and we feel that they deserve a car which is as dependable.
We are thankful to our customers for their continued patronage to brand Toyota and hope more government employees become proud Toyota owners”, he added.
Etios series has set a safety benchmark in the industry being the first in segment to standardize dual SRS airbags and ABS with EBD across all grades, also the first in its segment to introduce the new ISOFIX Tether for Child Seat. Recently the Made-in India Etios bagged 4 Stars at a crash test campaign organized by Global NCAP the international body that is involved in new car assessment in association with AA South Africa scoring 4 star rating in frontal adult passenger protection and three stars in child occupant protection. It has also been recognized as “Most Dependable Car” in the Entry Mid-Size Segment award by JD Power 2017 India vehicle dependability study, for three consecutive year.