Uber launches campaigns for AUTO and MOTO, to empower its Riders
Uber announced the launch of two new campaigns for Uber Auto and Uber Moto to empower Riders with accessible, seamless and safe shared mobility solutions.
Set against a backdrop of rapid growth in its Auto and Moto businesses these campaigns will be seen across digital, print and OOH platforms.
Targeted primarily at women commuters, Uber’s new Auto campaign ‘Badey Iradon Ki Chhoti Sawaari’ aims to provide women safe, reliable yet affordable travel options enabling them to fulfil their aspirations. Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to. It offers doorstep pickup and live tracking with the ability to share their trip with loved ones.
Uber’s Moto campaign ‘Sapno Par Hoja Sawaar’ aims to inspire India’s young working professionals and job seekers, whose aspirations get dampened because they spend frustratingly long hours commuting and have to change multiple modes of transport, to find the most economical option. Uber Moto empowers these youth with convenient doorstep pickup that help them save time from their arduous commute & put it into up-skilling themselves.
Speaking on the rationale behind the new campaigns, Manisha Lath Gupta – Marketing Director, Uber India & South Asia said, “At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions. We believe that our youth have immense potential, however a lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward.”