National Institute of Fashion Technology (NIFT) and Volkswagen India collaborated to design the dress code of the sales and service team, that comprises of 10,000 employees. This is a design challenge for the NIFT’s Fashion Design batch of 2020 all across the country. The competition is named as ‘Dress up VW challenge’, where the students will be required to submit the dress design in four categories for both male and female (Sales Consultant/ Service Advisors, Hostess, Specialist and Sales/Service Manager). The designs should be visually appealing, professional settings, convenient and comfortable for the employees to carry. The entries submitted were hand illustrated or digital copies of design basis. 10 such entries were shortlisted and further a jury of 7 members selected the top 6 finalists.
The names of the top 6 finalists are Ms. Bhavika Singla, NIFT Mumbai; Ms. Priya, NIFT Patna;Mr. Pratyush Panda, NIFT Gandhinagar; Ms. Shiwani Priya, NIFT New Delhi;Ms. Shivani Priya, NIFT Mumbai and Ms. Ankita Pattanath, NIFT Shillong.
The final round to be conducted on October 20, 2020 in Mumbai.The prize money for the winner will be of INR 50,000; the runner-up will receive INR 30,000 and the prize money for the third runner-up will be of INR 10,000.
Commenting on this initiative, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars India said, “Our goal is to make Volkswagen more approachable and vibrant, and through this unique collaboration, we get to witness the creativity and innovation of the young talents across NIFT in the country. We congratulate the top 6 finalists and look forward to their reinventing designs that resonate with our new brand philosophy & customer experience.”
Shri Shantmanu, IAS, Director General – NIFT said, “We’re extremely delighted to collaborate with Volkswagen through the ‘Dress up VW challenge’ that provides our students an opportunity to solve real-world design challenges. Our students can apply their learnings to develop purposeful design that understands and integrates the brand philosophy with the target audience.”
Prof. Dr. Vandana Narang, Dean – Academics, NIFT said, “Design plays an integral role for any business as it’s a representation of a brand’s ethos and personality. With Volkswagen India 360-degree rebranding exercise, we are extremely delighted to associate with them through the dress code network challenge. Our students are happy to participate in this unique opportunity that enables them to represent Volkswagen’s new brand design language of being more modern, human, flexible, colorful through their designs. Our students would work closely to understand Volkswagen’s target audience that would provide them the relevant insights while designing the network dress code.”