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Yamaha launches new campaign Test Ride My Yamaha

Madhushree Chakrabarty December 28, 2020
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amaha Motors kicked off its new campaign, Test Ride My Yamaha for its customers. The campaign aims at creating a deeper connection with the existing customers and also to encourage them to make their friends and families aware of the technologies and advanced safety features of the brand’s 125 cc scooter models – Ray ZR 125 FI, Street Rally 125 FI and Fascino 125 FI. 

The campaign is aimed at providing the touch and feel experience of the Yamaha products and to let them know about the various safety features, including: Side stand engine cut-off switch, and Smart motor generator and  Stop & start system. There will also contest to be held under the campaign. In this, the existing customers will have to support and participate the campaign among its friends and family to test the Yamaha 125 scooters. And, get a chance to take home exciting Yamaha merchandise.

The new model of Yamaha 125 cc scooters have been praised by Indian consumers a lot in the year 2020. Now, the automobile company is very confident that Test Ride My Yamaha will help to reach its audience in a better way. These scooters from Yamaha are sporty and stylish, fuel efficient, more powerful, well equipped with safe technologies and a good buy. The interested existing customers can reach out to the nearest Yamaha authorized dealer with respect to organize test rides.

Yamaha Motors entered the Indian market with a joint venture in 1985. It became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC) in August 2001. And, in the year 2008, the company went in a joint venture agreement with Mitsui & Co. Ltd. to become India Yamaha Motor Private Limited (IYM). Currently, there are three State-of-the-art manufacturing units in the country. One of which is in Faridabad (Haryana), the other is in Kanchipuram (Tamil Nadu) and the third one is in Surajpur (Uttar Pradesh).

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