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Yokohama’s OTR and ATG merges as Yokohama Off-Highway Tires

Madhushree Chakrabarty January 8, 2021
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The Yokohama Rubber Co., Ltd.’s two tire businesses Alliance Tire Group (ATG) and off-the-road (OTR) into one entity named Yokohama Off-Highway Tires (YOHT). The Alliance tire group consists of the tire brands Galaxy, Primex, and Alliance that Yokohama Rubber bought before four years. The consolidation was announced in October 2020.

Yokohama Off-Highway Tires released its new logo showcasing its 100-year-old legacy, underlining its own space in the Off-Highway business. The ATG’s trademark will end its existence from January 1, 2021. The website of the ATG tires will now be merged and will be migrated to  www.yokohama-oht.com. There will the same changes being done for its applications and will be available on Apple and Google app stores.

Nitin Mantri, Director YOHT America, said, “The consolidation of OHT businesses announced earlier will be strongly supported by the new identity of YOHT globally. This will result in closer integration of the brand equity and technological expertise of Yokohama with the strengths of companies grouped under ATG; namely – a strong sales network, a diverse product lineupY, and superior cost competitiveness. This rebranding exercise collectively reflects our successful past while embracing future aspirations. We are excited to showcase this corporate identity to our stakeholders across the globe.”

Yokohama Off-Highway Tires are specialized in manufacturing, designing, marketing, designing, and developing Forestry, Agriculture, Earthmoving, Mining, Construction, and Port.

Yokohama Off-Highway Tires have a wide presence all across the globe with its headquarter at Tokyo, Mumbai, Amsterdam, and Boston. The new entity will offer an entire range of Off-Highway Tires from small forklift tires to larger Radial Off-The-Road tires will be meeting a wide range of needs for industrial and construction vehicles, and forestry and agricultural machinery. Yokohama Off-Highway Tires will be assisted by the Yokohama Group’s off-highway production network of a total number of eight factories in four countries and three research and development facilities in Japan, the USA, and India.

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