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121XP bags two wins at RMAI’s Flame Awards Asia 2019

MediaInfoline June 28, 2019

121 Experiences (121XP) bagged two wins at Flame Asia Awards 2019. The agency won a silver in the Best Trade Engagement Campaign of the Year category for Legrand’s Diwali campaign. The agency also won a bronze in the New On Ground Property of the Year category for Gulf Oil’s Power ka Punchnaama campaign.

Commenting on the win, Alvin D’souza, Managing Director, 121XP, said, “It is a great honour for our team to get recognition for our work at such a prestigious platform. We would like to thank both our clients – Legrand and Gulf for supporting and empowering us to deliver client delight. 121XP was built to deliver impactful results using simple yet powerful ideas. I am happy that the teams have delivered exactly what we stand for.”

Celebrating the wins, Aniket Sharma, Director, 121XP, said, “It is a proud moment for us and our clients at 121XP. It was our debut year at RMAI and to win two metals for the two shortlists in the first year of participation is exciting. Both the wins are a result of solid teamwork by the brand and the agency. Our understanding of the influencer consumer category definitely gave us an edge in identifying the core consumer insights that drove our seamless brand experience. The award wins are a fitting end to the consistent hard work the teams at both ends have been putting in. We look forward to ruling the charts at RMAI in the coming years.”

Adding to the cheers, Amit Gheji, Head, Marketing – Automotive Lubricants, Gulf Oil Lubricants India Ltd., said “Gulf Max TD is our product which is tailormade to meet the requirements of SUVs in the passenger car motor oils segment. The brand promises maximum power for the SUV engine. The challenge we were facing was to educate the key influencers in this segment about the brand, its benefits and get them to recommend the usage to the owners. We approached 121XP and together created ‘Gulf Power ka Punchnaama’ – a quirky, fun and simple way to engage the mechanics and communicate the brand promise in a memorable way. The simplicity and engaging manner of this promotion made it easy for us to reach out to more than 6,000 mechanics across multiple geographies in over 11 cities and delivered more than 20% growth in sales volumes”.

Adding to the cheers Mr. Laxman Tari, Head Marketing Communication and Brand Management, Legrand said Electricians are the backbone of electrical trade and one of the busiest person during this festival of lights. Our flagship festival campaign #ComeHomeToCelebrations is all about celebrating family bonds, celebrating joy, love and sharing it with people around us. This year we have dedicated this campaign to the hero of electrical industry- Electrician.These unsung heroes don’t get time to decorate their homes, celebrate with their families due to increased workload during festival season.”

As a part of this campaign, Legrand reached out to electricians across 15 cities on ground and light up their homes while the electricians themselves are busy lighting up our homes.

121XP team has did seamless execution and played good role in building emotional bond between electrician and legrand.


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