The 18th edition of the EMVIE Awards, one of the most prestigious events of The Advertising Club, concluded on Friday, 5th October, 2018 at the Ball Room, ST. Regis, Hotel Palladium. This year 996 entries were received by The Advertising Club and 31 agencies participated in the competition. The event was attended by more than 1200 professionals from the Media, Marketing, Advertising and Research fraternities, who saw 21 Gold & 36 Silver EMVIE Trophies being presented to the worthy winners while 54 Bronze Winners rolled on the screen.
The Advertising Club this year roped in as many as 159 Media Professionals on the Round 1 Judging Panel of the EMVIE Awards. The newly introduced category ‘Buying Team of the Year’ was judged by 20 Specialist jury members. The Final Round Judging took the shape of Case Study Presentations wherein 57 top notch Marketing Professionals and 3 Industry Stalwarts from the Creative Agencies judged the 189 shortlisted entries.
Wavemaker with 400 points was “The Media Agency of the Year”.
Mindshare India with 305 points stood second and Lodestar UM with 85 points stood third.
Vodafone India Pvt. Ltd. was declared as “The Media Client of the Year”.
Lodestar UM bagged the Grand EMVIE for Times Of India – #Noconditionsapply: Sindoor Khela.
The Best Implementation Team of the Year went to Lodestar UM for Samsung – Samsung NDTV Camera Partnership in Best Media Innovation – Television Category who shared it jointly with Wavemaker for Vodafone India Pvt. Ltd. – Vodafone helps reunite lost children with their parents using technology in Best Media Innovation – Ambient Media Category.