Event Capital (a Laqshya Media Group Company) has won the award for the ‘Best New IP’ and for the‘Best Integrated Marketing Communications for an IP’ for its intellectual property Bollywood Music Project (BMP).
Asia’s Largest Bollywood Music Festival, BMP curates experimental Bollywood Music through Bollywood’s biggest headliners for South Asian Hindi speaking digital audiences, globally.
In its debut season, BMP took place in Mumbai and Delhi on September 30th& October 1st, 2016 and March 25th& 26th, 2017 respectively; where over 100 of the biggest names in Bollywood Music including Arijit Singh, Amit Trivedi, Vishal & Shekhar, Rekha Bharadwaj, Badshah, Raftaar, Neeti Mohan and Sachin Jigar, along with over 400 musicians performed to a crowd of over 50,000 people in a multi-stage, multi-genre format. Digitally, BMP has engaged over 80 million fansin season 1. The festival promoters will announce the second season of BMP soon. They promise to make the second season grander than the first one.
The Event and Entertainment Management Association (EEMA) is an autonomous and non-profit registered body of companies, institutions and professionals operating within the Events and Experiential Marketing industry of India.
The award in the ‘Best New IP’ category was received by Swaroop Banerjee (CEO, Event Capital), Deepak Choudhary (Founder and Director, Event Capital) and Tarsame Mittal (Founder, TM Talent Management). The award for the latter was accepted by Megha Ghosh (Vice President, Branded IP & Content and Head of Digital Initiatives at Event Capital),Sahil Gupta (Vice President and Business Head at Event Capital) and Alaap Gosher (Entertainment Consultant, TM Talent Management).
Most recently, Bollywood Music Project, a joint initiative of Event Capital and TM Talent Management was also awarded with an award at the WOW Awards Asia 2017 under the category of the Brand Association of the Year for its association with the entertainment platform, Hungama.
Event Capital is an expert in curating successful event IPs in music, lifestyle, education, sport and fashion.
Founded in 2013, Event Capital is an original format creator and owner in the live event IP space.EC operates across India with business headquarters in Mumbai and Delhi. With expertise in creating and curating successful live event IPs, Event Capital has identified opportunities and built a bridge by creating tremendously successful properties like Bollywood Music Project, India Kids Fashion Week, Edutainment Show, Big Boys Toys Expo, Windmill Festival etc. Event Capital recently introduced a Branded IP & Content division that conceptualises and creates intellectual properties for brands across genres.
Speaking on the occasion, Swaroop Banerjee, CEO, Event Capital said, “What is incredible about these two Silver metals is that one of the most credible juries in the business has awarded us. It means a lot to get this from EEMA at a time when the industry celebrates a decade of being one. I also don’t remember a first year concept receiving accolades in this manner in the recent past, and that makes this special. This inspires us to make BMP a bigger destination that everyone looks forward to each year, we have a cracker of a line up waiting to be announced soon for season 2. I want to take a bow for my teams at Event Capital and TM Talent Management and thank EEMA once again on their behalf.”