FCB wins India’s first Gold in the Industry Craft Category at Cannes Lions 2023 for – UNTANGLING THE POLITICS OF HAIR

FCB India wins Grand Prix at Spikes Asia 2022 for the 4th consecutive time

FCB Group India is thrilled to announce that the ground-breaking “UNTANGLING THE POLITICS OF HAIR” campaign has been awarded the prestigious Gold Lion, the first ever for India in the Industry craft category at the esteemed Cannes Lions International Festival of Creativity 2023. This recognition celebrates the campaign’s profound impact in shedding light on the pervasive patriarchy present in cultures worldwide.

While Mahsa Amini’s death and the protests that followed elicited a studied silence from India, STIR, a disruptive design magazine, went live with “UNTANGLING THE POLITICS OF HAIR” – a travelling photo exhibit that shed layers of ethnicity, culture and nationality to untangle the politics out of what was fundamentally a gender issue – making every woman see her story in Iran’s story.

Commenting on the big win Swati Bhattacharya, Creative Chairperson, FCB India, said, “Between STIR’s unfettered ambition for this brief, our aspiration for the work, the standards Rohit Chawla, our photographer,  set for making it as evocative as it could be, this is a testament to what being unfettered can achieve for all of us. We fly when we’re unfettered. Jin Jiyan Azadi!” 

FCB Group India also won two silver metals on day 2. Tr. For Teacher from Navneet won its first Cannes Lion in the Entertainment, Social Behaviour & Cultural Insight category, and Chatpat won its 9th Cannes Lion from SOS Children’s Villages of India in Entertainment, Influencer & Co-Creation category.

The group, as of now, leads the India tally at the Cannes Lions 2023.

About FCB Group India

FCB Group India is one of the fastest-growing communications networks in the country. The network ranks amongst the top fully integrated marketing communications companies in India, with over 120 Indian and multinational clients and 700 professionals working across six offices in seven cities. Besides three mainline creative agencies – FCB Ulka, FCB Interface, and FCB India, the Group has an array of specialized divisions such as Lodestar (Media), FCB Interactive (Digital), FCB Health (Healthcare), Cogito Consulting (Brand Consulting) and Asterii Analytics (Data & Analytics). Named the No. 1 Creative Agency in India at Cannes Lions 2021, the Group’s creative excellence has been recognised at the industry’s leading award shows. Awarded Agency of The Year at Campaign Asia Agency of The Year Awards 2020; Named No. 1 Creative Agency in India by Spikes Asia 2021; Listed in The Drum World Creative Rankings – Most Awarded Agencies 2020 and The One Show Global Creative Rankings 2020; Marked a Grand Prix hat-trick at Spikes Asia 2021 along with a Gold hat-trick at Andy Awards 2020!

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