Firstpost bags the ‘Best Series of Article- Digital’ honour at Content Marketing Awards 2017 for its outstanding coverage of the Rohingya refugees issue. With the recent announcement by the Government of India to deport them to Myanmar, the crucial issue garnered attention from across the country. The extensive coverage and in-depth analysis of the issue was penned by journalist Pallavi Rebbapragada in a highly engaging and an eye-opening 4-part series. The achievement stood as a true testament for the highly-credible journalists such as Pallavi in the Firstpost team, who are raising the bar with their incredible stories.
Firstpost, with a large audience base across the country, is recognized for its distinctive and analytical news-sharing approach. The platform delivers in-depth news and analysis with speed and accuracy, thereby setting benchmarks in the field of national and international reporting. The 4-part series – Refugee in Delhi – gave a comprehensive view of the subject to the readers; right from how the refugees arrived in India, their living conditions, to government’s stand on the issue. In keeping with the platform’s aim to consistently deliver in-depth coverage to its reader, the series captured the crisis over a period to cover different aspects of the issue.
The outstanding pieces also brought imperative facts about the socio-economic state of the refugees to the front and centre while highlighting their absolute helplessness, for authorities and audiences to sit up and take notice.
Commenting on the occasion, B.V.Rao, Firstpost – Editor said, “Refugee in Delhi coverage by Firstpost captured the nuances of the pressing issue which the government hasn’t able to understood thoroughly on different levels. It was a conscious effort to highlight the state of some 40,000 Rohingya refugees living here in India and create awareness among people. Through insightful analysis and reporting by Pallavi we have managed to bring the matter to the fore in the right manner.”
Every year, the Content Marketing Awards recognize marketing and business processes for creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined target audience with the objective of driving profitable customer action. This year Content Marketing Awards include 75 categories recognizing all aspects of content marketing, from strategy to distribution and from design to editorial. Firstpost emerged to be the winner under the ‘Best Series of Article – Digital’ in ‘Editorial’ category.