Genesis BCW Honored At Campaign PR Awards India 2019
Genesis BCW won four awards at the inaugural Campaign PR Awards India 2019 held on October 17 in Mumbai, including Silver for Media Relations (BookMyShow) and Bronze for Reputational and Issues Management (Punjab National Bank), while Prema Sagar, CEO and Founder, was recognized as PR Agency Head of the Year and Deepshikha Dharmaraj, Managing Director, as PR Professional of the Year (Agency). Separately, the Genesis BCW Digital team won a Bronze in the Best Performance Marketing category for its work with Sennheiser at the Digies Awards 2019 held in Gurugram, also on the 17th, one of just two public relations firms to win at the digital-only awards.
Campaign India debuted the PR Awards India to give an opportunity for leading communicators and agencies in India to showcase the best strategies and achievements that have been transforming businesses and brands. The Digies, an initiative by Afaqs! aim to celebrate creative marketing communication initiatives by agencies, brands, production houses, design studios, creative studios, and content creators, from exceptional use of social media to integrating multiple platforms and more.
Genesis BCW wins at the Campaign PR Awards India 2019 include:
- Media Relations (Silver) – Whole New World of Entertainment to India for BookMyShow
- Reputational and Issues Management (Bronze) – PNB Back on Track for Punjab National Bank
- PR Agency Head of the Year – Prema Sagar, CEO and Founder
- PR Professional of the Year – Deepshikha Dharmaraj, Managing Director
Genesis BCW wins at the Digies Awards 2019 include:
- Best Performance Marketing (Bronze) – Dare to Disconnect Challenge for Sennheiser
Kumar Razdan, Head – Theatricals, BookMyShow, said, “We are delighted to have won the award for a campaign that is so close to our hearts. The launch of Disney’s Aladdin was an important milestone for us as it set the tone for BookMyShow’s transformation into an entertainment destination. In an entertainment-loving country like ours, consumers are constantly looking for exciting and varied experiences. With Disney’s Aladdin, it was finally time to give Indian audiences the ticket to a whole new world of entertainment with big ticket live events in their own country. Genesis BCW has been an integral part of this journey and has worked as true partners to us as we try new innovative approaches to consistently deliver across seasons. Kudos to the team for doing a great job and spreading the magic of Disney’s Aladdin all over India!”
Saahil Kumar, Head of Marketing, Sennheiser Electronics India, said, “The #DareToDisconnect campaign has been really close to our heart as we understand the need to take a break every once in a while in order to rejuvenate ourselves. Work stress is a major cause of both mental and physical illness in India and our campaign was determined to use music as a means by which we could encourage the audience to disconnect from everyday hustle and bustle. This vision was beautifully bought to reality by the team and we are extremely delighted and honoured to win silver at the Digies Awards 2019.”
On accepting the PR Agency Head of the Year Award, Prema Sagar, Chief Executive Officer and Founder, Genesis BCW, said, “I am truly honored and thankful to have received this award from Campaign PR Awards India 2019. This journey that my Genesis BCW family and I started more than two and a half decades ago has been very gratifying. Our teams are pushing boundaries every day to create innovative and award-winning integrated communications campaigns aimed at moving people. I would like to thank them for their constant efforts and contribution and extend gratitude to our clients for believing in our capabilities and forming strong, long-term partnerships with us.”
Deepshikha Dharmaraj, Managing Director, Genesis BCW, said, “I am delighted to receive the PR Professional of the Year (Agency) award at the first Campaign PR Awards India 2019. This award reflects the Genesis BCW team’s commitment to creating stellar campaigns based on our integrated, idea-driven and results-oriented approach with real measurable impact, and their ability to overcome every challenge with creativity, hard work and passion. Our campaign wins at the Campaign PR Awards India are a culmination of the dedication and relentless pursuit of excellence by the teams. I am particularly delighted by our win at the Digies, which is a highly competitive awards platform for digital agencies. Our Digital team’s win there is a testament to the team’s integrated and creative approach. Congratulations to everyone involved.”