International Advertising Association (IAA) India Chapter brings back its annual property, the Olive Crown Awards in its 7th edition. IAA recently announced the call for entries, inviting applications across 20 categories from the marketing and advertising fraternity for the IAA Olive Crown Awards in 2017. The Awards, recognize creative excellence in communicating sustainability or “green” advertising, and have been embraced by the entire industry. Entries will be accepted till 15th February 2017.
The awards will be presented across 20 different categories, which include the coveted title of the Green Crusader of the Year as well as Campaign of the Year, Green Advertiser of the Year, Green Agency of the Year and Young Green Writer of the Year among others. There is also one special Corporate Social Crusader Award for companies who believe that doing good, is good for business. An eminent jury has been invited to judge these awards.
Neeraj Roy, President, IAA India Chapter said, “The Olive Crown Awards are an initiative to recognize the best creative solutions in communicating the need for a sustainable environment. We are excited to be back and in our 7th edition we hope to replicate the success we have achieved over the years, while looking forward to receiving some thought provoking entries this year as well.”
Monica Tata, Chairperson, IAA Olive Crown Awards Committee said “These awards are for those who believe in being not just custodians of their respective brands, but also custodians of Brand Earth. The Olive Crowns are run as a cause and there is no entry fee.”
Over the years the IAA Olive Crown Awards have grown in stature and are a unique way of celebrating excellence in creativity that encourages sustainability, and builds consciousness towards the environment.