JetPrivilege Bags Two Silvers At IAMAI’s 9th India Digital Awards
JetPrivilege, the frequent flyer programme of Jet Airways, won two Silvers for the ‘Best Email Marketing Campaign’ and ‘Best Mobile Search Campaign driven by voice’ at the 9th India Digital Awards by The Internet and Mobile Association of India (IAMAI). The honors were presentedduring the India Digital Summit held on 17-18 January at The Lalit, New Delhi.
JetPrivilege,has been known for its loyalty and rewards programme through its highly-acclaimed currency JPMiles. In line with JetPrivilege’s aim to “Fulfilling Aspirations ThroughMemorable and Rewarding Experiences”, the company got recognized for an email marketing campaign, ‘Dream Come True Contest’.This campaign was targeting the newly enrolled JetPrivilege members asking them to Set a Goal to any dream destination, post which JetPrivilege guided them with multiple ways as to how they can engage with the programme to attain their Award Flight Faster. The campaign led to a200% increase in conversions and 53% higher engagement with newly enrolled members in the programme, benefiting the programme enormously. This campaign managed to impress the jury for the category of Digital Advertising Award.
The second entry that caught the attention of the jury under the Mobile & App Awards category was JetPrivilege’s Mobile Search Campaign driven by Voice, ‘Operation Voice Domination’ that identified the use of Mobile Searchto deliver value. Leveraging the insight, that voice is becoming the fastest growing means of search, JetPrivilege defined an innovative solution to marry the content on their pages to the most popular searches over Google Voice Search. The key result being, JetPrivilege saw a delightful 75% increase in mobile organic click-through rate.
Commenting on this win, Zameer Kochar, Head of Marketing & Member Engagement, Jet Privilege Private Limited said, “We are extremely humbled and honored to be recognized by an industry body as reputable as IAMAI. Our digital initiatives have positively contributed towards enhancing a seamless experience for our members and this industry recognition is of tremendous encouragement to the efforts of our entire team.”
Award Flights are flights booked using JPMiles as a reward currency excluding taxes and carrier charges.