LG’s 2015 Mallika-E-Kitchen Cooking Queen Crowned
LG Electronics India today crowned Ms Ruby Saha from Kolkata as the LG Mallika-E-Kitchen 2015 Cooking Queen. The grand finale, held this afternoon in New Delhi, saw the twelve finalists vie for the crown. The country’s most popular on ground live cooking competition for amateur cooks, attracted over 6000 participants – the highest so far – from around 100 cities across India in the competition’s seventh edition.
Primarily introduced for home cooks to showcase their exceptional culinary talent, this year’s LG Mallika-E-Kitchen 2015 winner was presented with LG Side by Side refrigerator for her delicious award winning recipe of Soloana Bengali Bhuri Bhoj. Ms Mansi Hinge from Nagpur and Ms Rajshree Chakroborty from Guwahati were the first and second runners up respectively. They were presented with LG Front loading washing machine and LG True Water Purifier for their lip-smacking, indulgent creations that tickled the taste buds of the judges.
Commenting on the occasion, Mr Rajeev Jain, Vice President, Home Appliance, LG Electronics India (P) Ltd, said, “It is amazing to see the talent that exists in India and with participation touching 6000 amateur chefs, the 2015 edition of LG’s Mallika-E-Kitchen cooking contest has been immensely successful. This competition has yet again proved that versatile as well as healthy cooking can be done using microwave oven. The numbers prove that consumers support and appreciate LG’s endeavor to promote healthy cooking talent in India. This contest gives us an opportunity to directly reach out to consumers and get feedback and suggestions for future innovations.” Considering the extremely low penetration of 1% for microwave oven, this is an excellent platform to reach out to the consumers.
Excited on winning the title, Ms Ruby Saha said, “I am thrilled to have won the prestigious title of LG Mallika-E-Kitchen 2015. I’ve always enjoyed experimenting with food and this contest gave me a national platform to showcase my talent, appreciating my passion for food. This award has given me an opportunity to take my culinary journey to the next level. I am grateful that LG has thought about us and given Indian women this amazing opportunity to prove how innovative they can be when they are really passionate about cooking healthy and tasty food for their loved ones.”