As a brand committed to evolving with the changing times, Lokmat Media Group hosted the Lokmat Digital Influencer Awards 2021 to celebrate the achievements of luminaries in the Digital Space. In what turned out to be a marvelous celebration of the trailblazers born on the internet, the first edition of the Lokmat Digital Influencer Awards 2021 saw an array of bloggers, vloggers, influencers and content creators gracing the red carpet on 2nd December 2021, at Hotel Sahara Star in Mumbai. The event which honoured some of the internet’s favourite creators was conceptualized to recognise and felicitate the influencers who have created value for the brands and their followers through unique and interesting content.
In its very first edition, there were over 35 award categories from Culture, Finance, Fitness, Lifestyle, Food, Dance, Content Creator, Fashion, Beauty, Spirituality and Entertainment and many more. Some of the talented winners that were bestowed with the prestigious awards included legendary cricket commentator Harsha Bhogle for sports, Priya Bapat for Cinema, music producer Yashraj Mukhate for Viral Content, Miss Malini for Celebrity and Lifestyle content, journalist Faye Dsouza for delivering high-quality news throughout the pandemic. The best video creator award went to Saurabh Ghadge; the creative youth whose entertaining videos can bring a smile to anyone’s face, and the youngest digital superstar award went to the little superstar Myra. Member of Parliament and dynamic politician Sanjay Raut received an award for being the Best Political Opinion Maker.
Mr Rishi Darda, Jt. Managing Director & Editorial Director, Lokmat Media Group said, “The digital landscape has shifted dramatically in recent years, with the year 2020 playing a significant role in the process. Some influencers built their diverse follower base across the country with their creative and trending content, and as a result, they are ranking on top of the Influencer Chart of their respective genres. Creating engaging content daily is a challenging task that deserves to be appreciated. While they are showered with love and praise by their fans every day, as a leading institution in the media space we aim to shine a spotlight on the remarkable work of these influencers by giving them more recognition for the same. The Lokmat Digital Influencer Awards 2021 is a platform for recognizing and rewarding these influencers and change-makers who have inspired millions of their fans and followers in their respective fields.”
Also among the awardees was the power couple Abhi and Niyu who are often applauded for their impactful and informative videos. The award in the Finance category was given to Rachana Phadke, a leading voice in the financial education space, whose videos are making financial literacy accessible to all and are gaining millions of views, renowned chef Sanjeev Kapoor for Food and the young diva Jannat Zubair for Entertainment.
The Best Digital Creator award went to Karan Sonawane, and Best Comic Influencer to Neel Salekar. The Lokmat Digital Influencer Awards were very inclusive in their approach by including innovative awards for niche content segments like Best Art and Culture Influencer Award to Bijay Biswal, Best Automotive influencer to Rachit Hirani, Best Music Influencer award to Mahesh Kale, and Best Beauty Influencer Award to Faby aka Fiza. Further, the Best Photography influencer award went to Avinash Gowarikar and Best Choreography award was given to Vaibhav Ghughe.
As the award function proceeded, the atmosphere got groovier with the fashionable moves of Malini Agarwal along with Harsha Bhoghle, Yashraj Mukhate, Priya Bapat and Avinash Gowarikar leaving the audience mesmerized. Adding more charm to the occasion, the stage was set on fire by Vaibhav in a power-packed performance with other stars at the show. Chef Sanjeev Kapoor stunned the audience with his exceptional mimicking skills by imitating Amitabh Bachchan’s Voice. Overall, the event witnessed all the talented influencers putting their best foot forward, making it a memorable afternoon.