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Mad Over Marketing recognises most Creative Brands on Mommy Awards

Shreoshree Chakrabarty February 11, 2021
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The most creative brands and agencies on social media have been recognised and celebrated by the first edition of The Mommy Awards conducted by Mad Over Marketing which is one of India’s most popular digital media companies.

By awarding and celebrating the talented people across the industry, the award hopes to inspire the next set of creative minds and encourages them to tell their brand stories in the most innovative and impactful way on social media.

A stellar jury panel of industry experts judged the Mommys. Bringing in a fresh young perspective along with a rich flavour of industry experience, it was an eclectic mix of creative people from both the agency and brand sides.

The jury panel comprised of:

  • Neha Ahuja – Head of Marketing, Spotify
  • Varun Duggirala – Co-Founder, Content Chief, The Glitch
  • Deepika Warrier – CMO, Diageo-USL, India
  • Sumanto Chattopadhyay – Chairman, CCO, 82.5 Communications, Ogilvy Group
  • Karthik Nagarajan – Chief Content Officer, Wavemaker
  • Shreya Sachdev – Head of Marketing, Puma
  • Karthik Srinivasan – Independent Communications Consultant

45 selected campaigns, out of 370+ nominated campaigns across 30 categories, were bestowed the prestigious award. Tinder, Kingfisher, Disney+ Hotstar and TATA CLiQ, won 2 Mommys each and Dunzo and Fevicol stood out among brands, winning 4 Mommys each.

And among agencies Creativeland Asia, Kinnect and Social Panga bagged 3 Mommys each whereas Schbang stood out with 6 Mommys and Sociowash, 22Feet Tribal WW and Social Beat won 2 Mommys each.

Delhi Capitals (IPL) and Bengaluru FC (ISL) also won in the sports franchises genre and as the winners panned across genres, McDonald’s and Pizza Hut won awards in the F&B players.

The award for the best brand on social media was awarded to Dunzo and Fevicol and was given Gold and Silver respectively. Dunzo and Fevicol also claimed the same spots for the best social media post. And the best social media campaign award was also handed over to Dunzo whereas Titan stood on the runner up spot in this category.

To look at the winners’ list, click here.

Siddhant More, Founder, Mad Over Marketing said, “I have always wanted to recognise and celebrate the creative talent in India, and The Mommys felt like the perfect platform to honour them. The inaugural edition of The Mommys has received an overwhelming response from the top players in the industry, and we plan to make it bigger and better each year.”

Karthik Nagarajan, Chief Content Officer, Wavemaker said, “I was overwhelmed by both the quality and quantity of entries. As a jury member, what struck me most was the empathy that brands displayed towards their customers and the society at a time like this, which was truly inspiring. The way marketers pivoted the lockdown-led constraints into creative opportunities, truly underlined the fact that our industry is thriving with mercurial talent. Here’s to all the mavericks who made this judging process so much fun!”

Sumanto Chattopadhyay, Chairman & CCO, 82.5 Communications said, “I’ve been a follower of M.O.M on social media. I get my daily fix of interesting work on their handles. So, when they asked me to be on the jury of the Mommy Awards, (love the name, by the way), I readily agreed. Judging so many entries is not easy, but once again, it gave me the opportunity to see some great work!”

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