Nickelodeon introduced Virtual Edition of Kids’ Choice Awards 2020
Following the new normals of this unprecedented year, Nickelodeon introduced the new virtual edition of Kids’ Choice Awards 2020. The awards will also see six categories named YouTubers, sportspersons, favorite online learning apps, Instagram personalities, food enjoyed, etc. It is for the kids to vote and decide for their favorite entertainers and choose the winners of the esteemed Nickelodeon Blimp.
Nina Elavia Jaipuria – Hindi Mass Entertainment & Kids TV Network at Viacom18, said, “In these challenging times our commitment is to ensure that our young viewers remain entertained and positive. Keeping this in mind we at Nickelodeon are going to celebrate all that is new with Kids’ Choice Awards 2020. In the virtual format, with the introduction of new categories, we aim to encourage and empower kids to cast their vote and choose their favorites who kept them going through the lockdown. Nickelodeon will also support Teach for India to help provide smart devices to children to enable online education.”
Nickelodeon will be donating INR1 to its existing ‘Sponsor A Device’ program, for every vote garnered for Kids’ Choice Awards 2020. Sponsor A Device is an initiative by Nickelodeon which aims at bridging the digital education divide and furnish a smooth transition in society.
Commenting on the initiative, the Director of Communications and Marketing of Teach For India said, “We are delighted to partner with Nickelodeon for their most prestigious awards show. Their support of our #DontStopLearning campaign is important and we are deeply grateful for their commitment to sponsor a device to ensure our students continue learning. We are confident that this partnership will play a significant role in bridging the digital divide.”