Femina, India’s largest women’s brand comes together with Nykaa.com, country’s premium online beauty retailer, for the 3rd edition of Nykaa Femina Beauty Awards 2017. After amassing great response, from its first two editions, both the brands have geared up to take it a notch higher this year. The awards slated to take place on March 15th at St Regis in Mumbai, will acknowledge and award the best beauty products and brands across a gamut of categories such as makeup, hair, skin, fragrance, bath and body which are available in the Indian market.
The awards present a novel opportunity for the beauty industry as it touches the lives of its customers on a personal level. The best beauty products across categories will be chosen by the readers of Femina, the clientele of Nykaa.com and an esteemed jury panel. This year will witness an extensive award category with 34 major segments, last year there were 30 of them.
The jury for the awards comprises of the best names in business of beauty and includes, Actress – Shilpa Shetty, Renowned fashion photographer – Erikos Andreou, Celebrity Stylist – Pompy Hans, well-known Dermatologist – Dr Jaishree Sharad, Founder Nykaa.com – Falguni Nayar, Femina Miss India – Kanishtha Dhankar and B-town’s favorite make-up artist – Namrata Soni
Commenting on the start of the third edition, CEO of Nykaa.com, Mr. Falguni Nayar commented, “Nykaa.com is proud to partner with Femina to present one of India’s largest consumer driven awards. As the foremost beauty retailer in the online space, it is our privilege to educate consumers and fuel the growth of the beauty industry in India. These awards, where our customers and Femina’s readers, voted for their favorite products, gives us an opportunity to amplify the voices of consumers and celebrate the level of awareness for beauty in India. For a consumer driven platform like Nykaa, Femina is a natural partner – with their enormous footprint and distribution perspective, we share a synergistic vision.”
Commenting on the start of the third edition, CEO of Worldwide Media, Mr. Deepak Lamba commented, “Femina is an Iconic women’s brand in India and is the go-to bible for many Indian women. We pride ourselves in knowing the pulse of the Indian women and identify brands that do the same. Nykaa is one such brand we are proud to partner with and our collaboration has created a hugely successful property like the Beauty Awards, which in its third year now has garnered an impressive amount of votes through Femina.in and Nykaa.com, taking this association from strength to strength”.
The voting for the awards is held across Nykaa and Femina’s digital assets i.e. Femina.in and Nykaa.com, which serve as the ideal audience base for choosing these awards. Last year, the awards saw around 20,000 people voting in for various categories and this year due to its immense popularity, the count has reached to 65,000 votes. The winning products with the highest number of votes will be declared at the awards night.
The Nykaa Femina Beauty Awards 2017’ will be supported by a 360 degree marketing campaign spanning radio, outdoor print with a major push on digital.