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Promax OTT & Digital Re-Invent Conference & Awards 2020

MediaInfoline February 24, 2020
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Promax OTT & Digital Conference & Awards 2020 revealed their first set of speakers. The headliners include Raj Nayak, Founder & Managing Director of House of Cheer Network; Karan Bedi, CEO of MX Player; Monika Shergill, Director of International Originals of Netflix India; Aparna Purohit, Head of India Originals at Amazon Prime Video; Satya Raghavan, Director of Content Partnerships at YouTube India; Kranti Gada, COO of Shemaroo Entertainment Limited Saugata Mukherjee, Head of Original Content of SonyLiv; Prashant Sharma, Industry Head – India | CPG and Media & Entertainment, Facebook amongst others.

“We are enthused by the industry-wide participation which makes the Promax Reinvent Digital 2020 a must-attend event for every stakeholder in the digital media industry, from streaming platform executives to creative talent and producers. I am equally amazed by the ingenuity in the award entries. A special session on the distinct and spectacular innovations imagined by YouTube, Facebook, TikTok and Tata Sky Binge will be also presented. There is a massive transformation at play and the conference with highlight the path to success across genres, from fiction and non-fiction to Direct-Digital movies”, stated the Conference Chair of the event Rajiv Bakshi, CEO, Reliance Big Synergy.

Not only the robust ‘4 Re-Invent Brands Case Studies’ session by the mega brands, but there will also be a powerful discussion on ‘The Emerging Content Opportunities’. Digital Programming heads, content creators and creative directors will shed light on how viewers are engaging with different kinds of content, Another not to be missed session scheduled is “Break the Rules” moderated by award-winning film director Shonali Bose, who will host the prominent director- duo Raj Nidimoru and DK, of Amazon Prime’s ‘The Family Man’ fame. In this exclusive sit down the directors will talk about the challenges and expectations that come with creating one of the biggest web shows, their superior style and future projects. The session ‘OTT Visionaries’ is an ode to the who’s who of the OTT industry, where CEOs and industry stalwarts will look at the biggest issues facing the industry, from programming to measurement, changing consumer preferences and promise a cutting-edge forum of future media fads and the need for path-breaking collaborations.

Rajika Mittra, Country Head (India, Hong Kong, and the Philippines), Promax commented, “The event will provide a deeper understanding of what, where, when and how of the OTT viewers. Attend to hear the experts and digital whizzes as they underline the opportunities and discuss what’s working for the platforms and where the industry is headed, from exploring monetization models, designing distribution roadmaps across platforms and screen sizes and distinct content strategies.”

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